DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business! [Hardcover]

Liz Goodgold (Author)

Book Description

Publication Date: February 25, 2006

Your brand makes or breaks you. This message is the premise of DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh and Grow Your Business. The book offers a humorous jaunt through the advertising and marketing jungle and is guaranteed to get you to chuckle or gasp over positively on-point or miserably off-target marketing efforts by some of the most recognized companies worldwide. DUH! MARKETING covers the essentials of marketing through analysis of humorous and not-so-hilarious real-life examples. It provides simple and foundational marketing guidelines following the premise that if readers can remember an outrageous story, they will never forget its lesson. Whether you are looking to accelerate your learning curve or seek understanding of the nuances of branding, DUH! MARKETING is a most enjoyable and educational read.

Product Details

• Hardcover: 188 pages
• Publisher: The Nuancing Group (February 25, 2006)
• Language: English
• ISBN-10: 0977654702
• ISBN-13: 978-0977654703
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,803,908 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Want to laugh while you learn? Well, Duh!, April 27, 2006

By 

Dan Wolfson (San Diego, CA United States) - See all my reviews

This review is from: DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business! (Hardcover)

This entertaining book is a fast, fun read using real and recognizable examples. Each marketing mis-cue has a concise lesson that is practice, not theory. You learn from some of the biggest marketers on the planet, on their dime. The format is more like a daily calendar than a book, so you can zip through it on your coffee breaks. Liz's point that we remember stories better than concepts rings true. Did you hear the one about the marketing pro who bought this book and got promoted after telling his boss that...

3 of 3 people found the following review helpful:

5.0 out of 5 stars Marketing maven contrasts the good and the bad, April 24, 2006

By 

Peter J. MacCracken (San Diego, CA United States) - See all my reviews
(REAL NAME)   

This review is from: DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business! (Hardcover)

We know it when we see or hear it. A marketing failure can make us turn away or turn our stomachs. A marketing breakthrough can make us smile, desire and remember. Knowing it and knowing why it is so are very different, which is true value of Duh! Marketing. Not only does it show us the good and the bad, but it tells us why good is good and bad is bad, using side by side comparisons to great advantage. The best teaching comes through or with humor, and this book succeeds in teaching a great deal.

Peter James MacCracken, APR
Principal
Strategic Communications

3 of 4 people found the following review helpful:

4.0 out of 5 stars Smart and Sassy, April 18, 2006

By 

Carol Werfel (Los Angeles, CA) - See all my reviews

This review is from: DUH! MARKETING: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business! (Hardcover)

Here is a lady who not only talks the talk, but has walked it as well! Think this might only be for the small marketing business, well guess again. I'm hoping all you 'big' guys also plan on buying this for your company. Everyone needs a good laugh, and when you can learn some valuable tools as well, then you have a great '2 for 1' deal.