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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois Paperback – March 12, 2012


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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois + It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book + Steal Like an Artist: 10 Things Nobody Told You About Being Creative
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Product Details

  • Paperback: 176 pages
  • Publisher: Phaidon Press (March 12, 2012)
  • Language: English
  • ISBN-10: 0714863483
  • ISBN-13: 978-0714863481
  • Product Dimensions: 4.9 x 0.8 x 7.1 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (79 customer reviews)
  • Amazon Best Sellers Rank: #9,040 in Books (See Top 100 in Books)

Editorial Reviews

Review

"George Lois doesn't need advice. But the designer for whom legendary ad man is practically a Homeric epithet has loads to share in Damn Good Advice (for people with talent!), a slim, fast-paced collection. . ." - Print Magazine

"George Lois' brain is an interesting place. . .Get inspired gentlemen. . ." - Urban Daddy Kempt

"Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better." - Selectism.com

"It's an entertaining read, even for people outside the creative business." - The New York Times 6th Floor blog

"In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice -- a bargain at thrice the price -- and read it (and re-read it) to tatters. We all need our heros." - GQ

"This ad man is Mad man." - New York Post

"An Innovation Bible. . .a must-have spine stiffener for artists and entrepreneurs alike." - The Huffington Post

"George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity." - NPR's Morning Edition

"An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives." -Details

About the Author

George Lois is one of America's most creative, prolific and celebrated advertising communicators. Since his twenties, he has been a pioneer in developing the Creative Revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, have Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as being a subject of the Masters Series at the School of Visual Arts. He lives in New York City.

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Customer Reviews

A very easy and engaging read.
Russell Smith
Been looking for a great book to read for quite some time, and finally found it!
Jocelyn Santos
Great to read before you start your day or as your day is ending.
Monty

Most Helpful Customer Reviews

16 of 18 people found the following review helpful By Julien Smith on April 22, 2012
Format: Paperback
I've recently been re-reading the books that have been influential to my work and writing, so after giving away a few copies of Paul Arden's Phaidon books (Whatever You Think, Think the Opposite; It's Not How Good You Are, It's How Good You Want To Be), I ended up buying them again from the local bookstore and grabbing this one at the same time. I didn't know it had been recently published but am pleased I get to write one of the first reviews for it.

I didn't know anything about George Lois when I read this book. Previous reviews were full of discussions of his egomania and self-aggrandizement but that doesn't matter to me. All that matters is whether this book does, in fact, contain Damn Good Advice. Well, it does.

This book isn't perfect, but if you're up to short books that give you a certain feeling rather than information, this could be the one. It's ten bucks, and for that price I can either get an expensive drink at a horrible bar, or I can spend a Sunday morning reading about someone's exploits and what they've learned. I did the latter, and you should too.

Reading Damn Good Advice reminded me of a lot of things that everyone needs to be reminded of: to stand up for what you believe in, to have faith in yourself even against the odds, and lots of things we tend to forget when we get caught in the tedium of our daily life.

It'll probably end up being one of those books I end up reading once a year, to get that feeling again. Maybe you should too.
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18 of 22 people found the following review helpful By Harvey Gabor on May 9, 2012
Format: Paperback Verified Purchase
I thoroughly enjoyed "Damn Good Advice." I guess at the ripe old age of 78 I'm still a George Lois Junkie. I've rung the bell a few times in the business of creative advertising (I created the 1971, and now googlized, "Buy the World a Coke.")
I think what touched me in his book is, of all things, that letterhead for a building. It looked like the delicate work of one of the great designers in this business, like a George Tscherny not an ad guy as good as George. I've got all his books, but the one I treasure most is the book of Esquire Covers. I think to some degree, they changed the culture of our country.
To this day, sometimes when I get an assignment, I ask myself, "Now what would George do." ----Harvey Gabor
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17 of 21 people found the following review helpful By Statues Of George on April 19, 2012
Format: Paperback
Forget George Lois. This book isn't about him. It's about you. He just offers himself as an example of what you can do - if you think correctly and go hell-for-leather. Sure he's got ego but it's as big as his gratitude for those he has learnt from. And you won't find better stories and adventures even from a naked Della Femina. I found George's book to be inspiring in a practical way. So much so, it actually made me grow a pair. Within one hour of finishing his book (and rereading the bravery chapter three times), my friends and I started a street campaign to help my mate's band become famous. Fuelled by his Hilfiger story of just acting big (and why not), we have launched a band in Ireland from nobodies to being interviewed in the newspapers, radio and tv in less than two weeks. We're hoping to be on Oprah in less than 4 weeks. Thanks George, you are a brave man and a damn good one. I hope our site [statuesofus.org] is a good compliment and proof that your book works. As I said after reading your book, `Yeah screw it, let's do it.'
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28 of 38 people found the following review helpful By Melissa on July 14, 2012
Format: Paperback
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
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86 of 123 people found the following review helpful By Annie Castellano on March 8, 2012
Format: Paperback Verified Purchase
This book is one of the most egregious manifestations of narcissism I've ever encountered. George Lois is so impressed with himself and his work (which, by the way, is old and old-school) that it's not only sad, it's distracting. This book is nothing but a collection of platitudes from a guy who loves to hear himself talk (and preferably, it seems, about himself). I get it George...you've been successful. You're famous in the ad world. Well, now you're insufferable.

Page 1 = a quotation, rendered in bold type, from none other than George Lois. Page 2 = six pictures of the author. Pages 4-5: A full-spread photograph of George Lois presenting to clients 37 years ago. (Who has a photograph of himself presenting work to a client, and has kept it for 37 years?!)

There are hundreds of more relevant books on the subject of creativity and how to unleash your potential. Don't waste your money or time on this one.
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