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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois Mass Market Paperback – March 12, 2012
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"George Lois' brain is an interesting place. . .Get inspired gentlemen. . ." - Urban Daddy Kempt
"Put Damn Good Advice on your coffee table and thumb through it daily for some insight on how to make your work and world better." - Selectism.com
"It's an entertaining read, even for people outside the creative business." - The New York Times 6th Floor blog
"In the meantime, my best (damn) advice to all you creative people out there (and if you're livin' this means you) is to pick up your very own copy of Georges' Damn Good Advice -- a bargain at thrice the price -- and read it (and re-read it) to tatters. We all need our heros." - GQ
"This ad man is Mad man." - New York Post
"An Innovation Bible. . .a must-have spine stiffener for artists and entrepreneurs alike." - The Huffington Post
"George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity." - NPR's Morning Edition
"An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives." -Details
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Top Customer Reviews
I didn't know anything about George Lois when I read this book. Previous reviews were full of discussions of his egomania and self-aggrandizement but that doesn't matter to me. All that matters is whether this book does, in fact, contain Damn Good Advice. Well, it does.
This book isn't perfect, but if you're up to short books that give you a certain feeling rather than information, this could be the one. It's ten bucks, and for that price I can either get an expensive drink at a horrible bar, or I can spend a Sunday morning reading about someone's exploits and what they've learned. I did the latter, and you should too.
Reading Damn Good Advice reminded me of a lot of things that everyone needs to be reminded of: to stand up for what you believe in, to have faith in yourself even against the odds, and lots of things we tend to forget when we get caught in the tedium of our daily life.
It'll probably end up being one of those books I end up reading once a year, to get that feeling again. Maybe you should too.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
The book is basically a list of 120 numbered pieces of 'advice' which are actually mostly just stories of how amazing George Lois thinks he is - yes you can do it too, you just have to be as full of yourself as George Lois. At the top of each piece is a supposedly cute or profound little catchphrase such as 'Follow your bliss' or 'Always go for The Big Idea' which sums up the following text. Unfortunately rather than being cute or profound they are either blatantly obvious, incredibly cliched, or sometimes just plain nonsensical.
Not to mention that many of these ideas contradict each other. I imagine that Lois just threw together the book to make a quick buck and it didn't really matter if one idea was compatible with the next. Probably the piece de resistance is #103, after repeatedly patting himself on the back in the previous 102 items, he writes 'Never act cocky'!!! He tries to excuse his own cockiness by saying he's not cocky, he's 'cocksure', obviously not realising that the two words are synonyms.
When I got to the one about forcing yourself to sleep less, I thought that maybe I had got it wrong and I was actually reading a parody! But sadly no, this guy is simply a lunatic.
Strangely enough, my copy of the book actually has a sickening smell! Coincidence? In any case, this gives me another reason not to read it, if I needed one...
Most Recent Customer Reviews
What a beautiful book is this? A culmination of a life of art and hard work. Nice motivational info inside.
Especially the last pages.
Such a great book. I work in advertising and I keep it on my desk and open it up when I need a good laugh or motivation.Published 1 month ago by solo
As many reviewers have noted, this is outdated, braggadocios, and really a waste of time. There are a couple good nuggets, but when you consider there are 120 "tips",... Read morePublished 1 month ago by James
In the days of twitter, where 140 characters pass for guru status-
and bloggers like Seth Godin have millions of followers, without really having done anything truly big-... Read more