Poynter is the guru of a certain type of self-publishing author: The writer/hustler who is interested, first and foremost, in making money -- lots and lots of money -- not merely in making information available and earning enough back to make the effort worthwhile. I've done a certain amount of self-publishing over the past couple of decades (mostly genealogical research materials and local history), and while I'm always interested in what he has to say, I've frankly never found a lot of useful material here. All the way through, especially in the early chapters where he's trying to hook you (and remember that his background is in marketing), he insists this writing-publishing thing is easy. All you do is get an idea, read everything about it, put it all in a notebook (rather quirkily for a technophile, he seems to believe in first-draft writing on paper), edit it into a new shape, and Presto! You have a new book, and it's gonna make you rich! Or something. Among other problems, he seems to have only a hazy idea of how the acquisitions process generally works in a large library system. Not to mention comments like "library loans may hurt sales of fiction," and "libraries tend to do most of their ordering around the beginning or end of their fiscal year." Puh-leez. Then there's this, regarding the Copyright Term Extension Act of 1998: "Now, anything printed prior to 1922 is safe." Say what? (Even Cotton Mather?) He also seems to think book-indexing need involve only the "indexing" feature in Microsoft Word. Finally, on the very last page (before the omnipresent order form, that is), he says it doesn't matter who the publisher is: "Who is the author? Is she a credible person? No one ever asks, 'Who is the publisher'?" Au contraire, Dan, the credibility of the *publisher* can be *very* important, especially in technical books. Would you rather buy, unseen, a computer book from O'Reilly & Associates, or from Joe Blow Kitchen Table Press? However, even very narrowly market-specific titles (like genealogy) require some advertising and notification of potential purchasers, so his chapters on publicity and marketing are worth reading, as is the material on cutting-edge electronic publishing, both via CD and online.