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Who Dances Naked First Gets to Lead : And Other Guideposts to Navigating This Next Millennium
 
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Who Dances Naked First Gets to Lead : And Other Guideposts to Navigating This Next Millennium [Paperback]

Krubski (Author)


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Book Description

November 2000
A book of guideposts and perspectives for dealing with Change, Innovation, Creativity and the NeXt Millennium. This book is the product of more than a decade of consulting by the author to America's top Corporations as well as small and new-to-the-economy organizations.

In Who Dances Naked First Gets to Lead... the author introduces the concept of the 5-Generational Marketing Universe, dimensionalizes 'the box' outside of which everyone wants to think, and provides a view of the NeXtCurrents which will drive and define our lives and our work for the next 1000 years.


Editorial Reviews

Review

"...explain[s]...how to deal with change and innovation...[and] why the world is so different at work and at home..." -- Agnes Mura, Principal - Personal Strategies Company

"I kept thinking to myself - 'I should have had this book when I ...' and applied it to many critical times..." -- Philip Von Stade, President VSI International

"This book is the closest thing to a "how to" for the NeXt Millennium that I've ever seen..." -- John Heinritz/SVP, Marketing e-memories.com

About the Author

Krubski, Chairman, ITLC, International Thought Leadership Council

Krubski, a $15,000/day Consultant, is Chairman of ITLC, International Thought Leadership Council, a company built on the ability of its founder to take client companies from the Present to a productive and innovativeFuture.

Working through a process called VISIONING, The International Leadership Council, helps America’s top Corporations to define new Strategic opportunities, develop new products, reposition marketing directions, and design advertising strategies.

Prior to founding the Council, Krubski headed the Futures Practice at CoKnowledge, a Westport, Connecticut, consulting firm focusing on franchise reinvention.

Krubski was also a senior executive with Yankelovich Partners, Inc. - the most prestigious consumer research company in America and an acknowledged leader in the field of understanding the Attitudes and Values of the American Consumer.

Krubski’s mission is to present, interpret, and explain the changing marketing environment to top Fortune 500 Companies for whom he also helps to develop strategic visions and marketing directions based on that understanding.

Prior to joining Yankelovich Partners, Krubski served as VP/Marketing for an information technology company, marketed syndicated television programs, sold advertising for the National Broadcasting Company and Post-Newsweek Corporation. He also produced, directed, and acted in television commercials, television programs, "industrial" films, and began his career as an entrepreneur at age 24 with the founding of his own, full-service advertising agency.

Krubski is an exceptional, high-energy public speaker whose insights, perspectives, and disciplines have been found useful by a range of companies including Nabisco, AT&T, Pillsbury, Brown-Forman, Anheuser-Busch, Nissan Motors, FOX Broadcasting, MCI, Charles Schwab, Chevrolet, Citibank, M&M Mars, General Cinemas, The National Home Builders Association, TGI Friday’s, PepsiCo, General Foods, L’Oreal, Pfizer, Knight-Ridder Newspapers, Sara Lee, Sears, Uncle Ben’s, and many, many others.


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