Data Broadcasting: The Technology and the Business [Hardcover]

Lars Tvede (Author), Peter Pircher (Author), Jens Bodenkamp (Author)

Book Description

Publication Date: October 21, 1999 | ISBN-10: 0471988324 | ISBN-13: 978-0471988328 | Edition: 1

Data Broadcasting The Technology and The Business Lars Tvede and Peter Pircher the Fantasitc Corporation, Zug, Switzerland Jens Bodenkamp Intel Corporation, Munich, Germany Existing broadcasting infrastructures such as satellites, cable TV networks, digital terrestrial TV networks or xDSL can be used to broadcast multimedia to devices with an IP address and a browser. This relatively new concept gives the user access to the Internet as well as to rich multimedia combining streaming video, CD quality audio and fast software download - all from the same Internet browser environment. Giving a complete overview of the specific data broadcasting technologies and bordering technologies involved, this volume also analyses data broadcasting from medium and business perspectives. It offers executives and developers in the telecommunications, software, hardware and media industries detailed coverage of the main commercial, editorial and technical opportunities of data broadcasting. This book:
* Features the latest developments in electronic media
* Discusses the major media opportunities of data broadcasting
* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
* Considers the technical implications of data broadcasting over different network infrastructures
* Examines the process of developing and launching multimedia channels in a data broadcasting environment.
Visit our Home Page http://www.wiley.com/

Editorial Reviews

Review

"Written by leading lights from Intel and the Fantastic Corporation, this volume provides a thorough overview of the principles and applications of combining data with various kinds of TV platforms. Real-world examples of data broadcasting deployments and insights from industry pioneers add value to the book's wide-ranging coverage. Perspective brought by these acknowledged leaders makes it valuable.", Screen Digest

"This book stands out because of its insightful overview of data broadcasting, the underlying technologies, including the Internet, and the approach for developing data broadcasting applications. The authors exercised great care to make it as readable as possible for the non-technical people without compromising the technical content. It is recommended not only for the CIOs, IT/Communications professionals and researchers but also for the CEOs, consultants and business executives.", Today's Manager, Singapore

From the Back Cover

Data Broadcasting The Technology and The Business Lars Tvede and Peter Pircher the Fantasitc Corporation, Zug, Switzerland Jens Bodenkamp Intel Corporation, Munich, Germany Existing broadcasting infrastructures such as satellites, cable TV networks, digital terrestrial TV networks or xDSL can be used to broadcast multimedia to devices with an IP address and a browser. This relatively new concept gives the user access to the Internet as well as to rich multimedia combining streaming video, CD quality audio and fast software download - all from the same Internet browser environment. Giving a complete overview of the specific data broadcasting technologies and bordering technologies involved, this volume also analyses data broadcasting from medium and business perspectives. It offers executives and developers in the telecommunications, software, hardware and media industries detailed coverage of the main commercial, editorial and technical opportunities of data broadcasting. This book:
* Features the latest developments in electronic media
* Discusses the major media opportunities of data broadcasting
* Shows how data broadcasting can overcome many notorious problems resulting from dense traffic on the Internet
* Considers the technical implications of data broadcasting over different network infrastructures
* Examines the process of developing and launching multimedia channels in a data broadcasting environment.
Visit our Home Page http://www.wiley.com/

Product Details

• Hardcover: 260 pages
• Publisher: John Wiley & Sons; 1 edition (October 21, 1999)
• Language: English
• ISBN-10: 0471988324
• ISBN-13: 978-0471988328
• Product Dimensions: 9.1 x 6 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #6,951,082 in Books (See Top 100 in Books)

More About the Author

Lars Tvede (www.larstvede.com) holds a Master's degree in Engineering and a Bachelor's degree in International Commerce, and he is a certified derivatives trader from National Futures Association in Chicago. Lars Tvedes books have been published in 11 languages and more than 35 editions.

Lars spent 11 years in portfolio management and investment banking before moving to the high-tech and telecommunications industries in the mid 1990s, where he has been co-founder of several award-winning companies.

He is also founder of Beluga, a successful financial trading company, and most recently of CarryQuote AG, a financial information company, which in 2009 won the Red Herring Global 100 award as one of the worlds 100 most promising private technology companies.

Lars was listed in The Guru Guide to Marketing as one of the Worlds 62 leading thinkers of marketing strategy. He has authored most of his books alone, but a few with co-authors, including Jens Bodenkamp, Director of Business Development Europe for Intel Corporation and Peter Ohnemus, who is a member of the board of directors of Rothschild's Bank.

Lars Tvede lives in Zug, Switzerland with his family. His hobbies include skiing, sailing and collecting Italian sports cars and wine.

More information about Lars Tvede can be found on www.larstvede.com.