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Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities [Kindle Edition]

Christopher Surdak
4.7 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

NOMINEE FOR GetAbstract's INTERNATIONAL BOOK OF THE YEAR, 2014
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information - all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity - and Data Crush will help you make sense of it all.


Editorial Reviews

Review

"...a very helpful and inspiring book, filled with original ideas for creating products and services which benefit from Big Data." -- Leading Business Books



“…offers a wide range of best practices to maximize the value of data as a business-driving asset.” --CIO Insight



"Obviously, no brief commentary such as mine can do full justice to the abundance of information, insights, and counsel that Surdak provides in this book…” --Blogging on Business



“Either crush, or be crushed…Data Crush provides a roadmap for keeping your business on the right side of the tidal wave of data.” --Data Rules and E-Discovery Law



"It's Not the Size of the Data provides a wealth of information about managing and leveraging data....Essential and a must-read." --One Cause at a Time



"Surdak delivers the goods in Data Crush...walks the reader through the process of understanding where all this data is coming from…” --Michael Piscatello blog



"...data creation and collection reign supreme, and successful organization will manage this tidal wave of information or perish...Read this book to think of all the possibilities." --Online Searcher



"...an informative guide to the information-technology ecosystem and where it is heading. It’s optimal reading for business professionals in any industry." --The Futurist



"…stands out in the business-reader market place by clearly explaining what started and continues today’s almost unimaginable surge of data…” --Joyce Lain Kennedy, Tribune Content Agency



"For readers looking for answers to questions such as ‘What's driving big data?’ and ‘How will big data affect my business’? Data Crush puts this knowledge in easy reach." --T+D



"Engaging as well as informative and useful, Data Crush provides an expert compass for navigating a world awash in data and a life jacket for cruising through the adventure." --Inside BIGDATA



"Data Crush gives you the lowdown on what data abundance means for businesses." --Infoversant

"You need to start now to understand the trends of the information tidal wave that is building up in front of us. Use the steps outlined here to stay ahead.” -- Martin Zwilling, Huffington Post



Winner of The getAbstract International Book Award 2014



“…recommends its prescient prescriptions to business planners seeking a functional glimpse of the future. It’s a wake-up call for those hoping in vain that business-as-usual will endure.” --getAbstract

Review

“…stands out in the business-reader market place by clearly explaining what started and continues today’s almost unimaginable surge of data…” --Joyce Lain Kennedy, Tribune Media


Product Details

  • File Size: 1799 KB
  • Print Length: 311 pages
  • Publisher: AMACOM (February 18, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00FBYT7FY
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #532,030 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Big Data's Role in Our Rapidly Changing World March 1, 2014
Format:Hardcover
It is fairly easy for even a casual observer to notice the increasingly rapid changes taking place in our businesses and our lives. The ways we connect with each other, gather information, shop, and plan our lives have and continue to evolve at a rapid pace. All these activities are creating massive amounts of data that companies must learn how to interpret and act on if they wish to remain competitive in the near future.

Christopher Surdak, author of Data Crush, has written a highly informative account of the market forces driving all this data, the strategies that companies must adopt to be able to respond to these forces and the specific actions companies need to take in order to prepare for the future.

Mr. Surdak is an industry expert in collaboration, social media and big data. He writes from a position of knowledge and authority. His writing style is business conversational. The information is well organized and easy to understand. There are no concepts that the average reader would have trouble understanding. However, the book is targeted to individuals and companies that are interested in understanding the trends in big data and how to prepare and profit from those trends.

There are six major trends driving the growth and significance of available consumer data. They are: Mobility; Virtual Living; Digital Commerce; Online Entertainment; Cloud Computing and Big Data.

The book is divided into three parts. Part one covers six market forces that business leaders must follow to be successful in the data driven world. They are: Make everything mobile; Digitize processes - drive out paper; Make business social; Automate information Governance; Mine big content and Commit to the cloud.
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5 of 6 people found the following review helpful
5.0 out of 5 stars How to create new products and services with Big Data February 4, 2014
Format:Kindle Edition
By 2020, the Big Data revolution will be over; instead, there will be companies that have actively embraced data analytics as a core business process, and there will be those companies that have elected to go out of business, according to Christopher Surdak in this book.

According to the author, there are six major trends which are driving the growth and significance of online data for both individuals and organisations:

• Mobility, as we are increasingly connected by mobile devices including phones and tablets
• Virtual living, as our relationships are increasingly occurring through the Internet
• Digital commerce, as we are increasingly acquiring goods and services online
• Online entertainment, as the Internet is supplying an increasing proportion of our entertainment
• Cloud computing, which is making all of our information digitally accessible; and
• “Big Data”, which is primarily being created by our online activities

The key question for businesses is how to find valuable business insights by sifting through the Big Data.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Get a Crush on your Customers April 8, 2014
Format:Hardcover
From the back cover... "The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it."

If you are at all involved in technology today the paragraph above is very enticing. Who doesn't want to know how to succeed at leveraging information to connect better with your customers?

Mr. Surdak delivers the goods in "Data Crush". The book is very well organized and walks the reader through the process of understanding where all this "data" is coming from, how it will impact your business, and most importantly how to respond successfully.

I particularly love the "Chapter Summary" at the end of each short but concise chapter. Mr. Surdak writes in a very readable style that is engaging even on technical subject like big data.

If you are new to the concept of Big Data or a seasoned data scientist this book is worth the read.

It you want to get a picture of what the connected world will look like in 2020 Mr. Surdak includes a section in the back of the book that gives three scenarios of what the world of successful business engagement will look like. I really liked how he not only detailed a day in the life of the consumer, but how the technology "could" do it. It's very believable!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
THANKS!!
Published 3 months ago by DogMom
4.0 out of 5 stars Enjoyed it!
I really enjoyed Data Crush. I appreciated his structure and examples supporting the thesis for each chapter.
Published 5 months ago by Buck
5.0 out of 5 stars Critical information to transform your company. Or else.
Take a peek into the next 5 years of tech and how it will change our lives at home and at work. Chris' insights will give you dozens of ideas of how to transform your company or... Read more
Published 6 months ago by Edward King
4.0 out of 5 stars Get ready to surf!
The amount of stored data in the average organization is doubling every few months. More and more electronic information is stored - from the grocery items purchased, to where... Read more
Published 6 months ago by Epilady
4.0 out of 5 stars Four Stars
Very interesting and timely read about big data and the implications for business.
Published 6 months ago by Andy
5.0 out of 5 stars Book Review: Data Crush
[Note: This review was originally posted at: [...]
I recently had the opportunity to read "Data Crush: How the Information Tidal Wave is Driving New Business Opportunities"... Read more
Published 13 months ago by Timothy Siburg
5.0 out of 5 stars How to chart and then navigate an appropriate course during a "perfect...
Why did Christopher Surdak write this book? "I've come to recognize an undercurrent in the world of technology and the Internet, a force that was both an enabler of new... Read more
Published 14 months ago by Robert Morris
5.0 out of 5 stars What is Big Data and Why is it important?
The book is an excellent resource to understand Big Data and know how it is impacting businesses. The projections made by the author, although astonishing, are not unrealistic. Read more
Published 14 months ago by Non Fiction Book Reviews
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