Data-Driven Business Models (with CD-ROM) [Hardcover]

Alan Weber (Author)

Book Description

Publication Date: July 28, 2005 | ISBN-10: 0324222335 | ISBN-13: 978-0324222333 | Edition: 1

While there are lots of works on business modeling and strategic planning, most are either theoretical abstractions or models driven by financial formulas rather than by "where the money is"-in a company's customers and their unmet needs and wants. On the other hand, there are books on data mining and related subjects, but they either get hung up with the technical execution or limit themselves to the marketing perspective. Data-Driven Business Models will marry the best of both. Using measured performance has become a favorite topic of seminars and articles in the trades and business press. For the purposes of this book it means how you view, develop and run your business-using all of the data available to do that-and how to model and to continuously reinvent that business too meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically every business should be concerned about this subject. But in general the idea of business models has become a matter of concern and interest for most companies beyond the level of small business--over $50 or $100 million in annual sales up through the Fortune 100.

Product Details

• Hardcover: 288 pages
• Publisher: South-Western Educational Pub; 1 edition (July 28, 2005)
• Language: English
• ISBN-10: 0324222335
• ISBN-13: 978-0324222333
• Product Dimensions: 9.5 x 6.3 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #788,106 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

1.0 out of 5 stars Beware of the first two reviews for this book, November 6, 2006

By 

Morimoto "Morimoto" (Greenwich, CT, United States) - See all my reviews
(VINE VOICE)   

This review is from: Data-Driven Business Models (with CD-ROM) (Hardcover)

"John Goodman" and "John C. Trewolla" only have one review apiece, and it is for this book, and they are both from 'Kansas City' and they both give the book '5 stars' - evidently the author does know something about marketing ;)

The author is from Kansas City.

4.0 out of 5 stars Database marketing practically clarified, January 15, 2008

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: Data-Driven Business Models (with CD-ROM) (Hardcover)

Staying one step ahead of the competition has always been a basic tenet in the business world. But, as the Internet significantly raises the competitive stakes by offering consumers options that never before existed, businesses are under even more pressure to produce. From the huge auto factory to the corner drugstore, every corporate management team is trying to figure out how to penetrate its market, better serve its customers and increase its profits. Alan Weber's skilled dissection of business models and marketing strategy shows how you can use data to improve your operations. This is not simple to digest nor is it designed for the casual reader. The book is loaded with graphs, charts and formulas that illustrate Weber's material. But even if you wouldn't take it to the beach, we find that it is well-suited for experienced managers who want to learn about creating business models and using data-based marketing. Actually, anyone with an intense interest in business could derive concrete information from this book, which comes with a CD of support material drawn from Weber's clients.

0 of 6 people found the following review helpful:

5.0 out of 5 stars Demystifies Measurement Analytics, October 7, 2005

By 

John Goodman (Kansas City) - See all my reviews
(REAL NAME)   

This review is from: Data-Driven Business Models (with CD-ROM) (Hardcover)

Data-Driven Business Models provides an extensive yet straightforward look into accountable marketing. It demystifies measurement analytics by breaking them down in clear and concise terms. This book is highly useful for business managers from all sectors who want more accountability of their marketing investments.