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Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
The 15 key metrics every marketer should know
The five obstacles to data-driven marketing and how to overcome them
In-depth examples of how to apply data-driven principles in small and large organizations
How to use the 15 metrics to improve the performance of your campaigns by a factor of five or more
New research insights from the Kellogg School of Management, America's leading marketing business school, surveying 252 Fortune 1000 firms, encompassing $53 billion of annual marketing spending
Free downloadable ROMI templates for all examples given in the book
Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area. Pick up this essential guide today and you'll not only come out on top, but know (and measure) the reason why.
Praise for Data-Driven Marketing
"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
—John M. Boushy, former CEO, Ameristar Casinos, Inc.
"A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines."
—Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy
"Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing."
—David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont
"Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about—and wants to improve upon—the science of their craft."
—Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse
I'm not a Marketing newbie. I have an MBA with a concentration in Marketing, and am working on a M.S. in Marketing now. Read morePublished 2 months ago by Rick Wingender
This book is really good at pointing out the main issues regarding Data-Driven Marketing. I recommend it to anyone in marketing, agencies and students.Published 3 months ago by Marcelo Freitas Chamarelli
Easily applicable concept which is excellent starting point. Basic marketing understanding is required before reading. Applicable for all industries. Good luck!Published 10 months ago by Vedran
Mark Jeffery writes in a very effective and powerful way. It's also a reference for any marketer, entreprenuer business developer.Published 11 months ago by ROBERTOS@MAILEXCITE.COM
Marketing terms were always hard to grasp for me. Being a non-marketing person with technical background, it took me really thorough effort and plenty of time to understand some... Read morePublished 12 months ago by Sergei
I read (or listen to) one or more business books each month. I have just finished Data Driven Marketing for the second time and rank it as one of my top five favorites. Read morePublished 13 months ago by kg1969
Author Jeffrey focuses on 15 marketing metrics, then sets out to cover the topic in a logical manner and provides a number of invaluable ideas en route. Read morePublished 16 months ago by Loyd E. Eskildson