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Data Driven: Profiting from Your Most Important Business Asset Hardcover – August 19, 2008

ISBN-13: 978-1422119129 ISBN-10: 1422119122

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Product Details

  • Hardcover: 272 pages
  • Publisher: Harvard Business Review Press (August 19, 2008)
  • Language: English
  • ISBN-10: 1422119122
  • ISBN-13: 978-1422119129
  • Product Dimensions: 1 x 6.2 x 9.5 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #373,135 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

*Starred Review* The self-appointed Data Doc, consultant Redman (and author of Data Quality: The Field Guide, 2000, plus two others) codifies his (and others) tremendous amount of wisdom about the value of data to business in ways nongeeks will readily grasp—and, one hopes, apply. Recognizing that the ultimate goal—to improve data quality and increase its corporate worth—demands a lot of change within American companies, he carefully positions the soft skills (that is, rewarding those who advance the cause) as critically as, say, the development of robust data and information management within the business. In fact, his entire book is laid out in the manner of a good change-leadership strategy: prove the business case (some costs of poor data quality, like today’s all-too-frightening subprime-mortgage meltdown); demonstrate its uses (like data mining and analytics); and detail the 12 barriers to implementation (for example, politics). Prefer to skim what might initially seem to be a “yawn” topic? Turn right away to the “Big Picture” at the end of each chapter, then go back to the beginning. Engaging, engrossing, and, yes, compelling. --Barbara Jacobs

About the Author

Thomas C. Redman is President of Navesink Consulting Group and was the first to extend quality principles to data and information. He is the author of Data Quality: The Field Guide, Data Quality for the Information Age, and Data Quality: Management and Technology.

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Customer Reviews

4.9 out of 5 stars
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For many of us at the frontline of strategic thinking and business transformation, this book can be the game changer we have been waiting for.
C. Lwanga Yonke
Furthermore, Dr. Redman presents would could be "mundane" information in an engaging, easy-to-read and understandable manner, that makes this a very enjoyable read.
Stuart A. Tartarone
Data Driven: Profiting from Your Most Important Business Asset Tom Redman, in his book "Data Driven," captures the essence of data quality theory and practice.
R. A. KOTCH

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Richard Hackathorn on September 3, 2008
Format: Hardcover
In contrast to several recent books on the importance of managing with data analytics, Data Driven starts with the IT infrastructure required to maintain consistent data, then focuses on data quality from the executive perspective of the hidden costs of poor data, and finally, explores how to make better decisions through proper data management.

A nice twist is a chapter on content providers who bring packaged data to the marketplace. This is a growing segment that is applicable to every business, since every business collects data that has value to companies in its ecosystem.

There is a chapter on Social Issues, which is great in intent but weak in content. Sad...

The book ends with "what to do over the next one hundred days" advice. If managers are serious about treating data as a business asset, then this chapter lays out the essentials of what to do.

I recommend this book for business executives to orient their thinking about data as a business asset and to realize what tangible actions must be done to make that a reality in their companies. I know that these are old old themes for the IT profession. However, these fundamental themes are oldies but goodies!
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5 of 5 people found the following review helpful By Data Guy on November 6, 2008
Format: Hardcover
If you are at all involved in assuring the quality of your company's data you need to know the work of Thomas C. Redman. Redman has been working on improving data quality for years and he has written numerous articles and books on the subject. His latest book, Data Driven: Profiting From Your Most Important Business Asset is another winner.

Redman offers the basic thesis of the book right there on page one, where he states "...bad data lie at the root of issues of international importance, including the current subprime mortgage meltdown, lost and stolen identities, hospital errors and contested elections." After laying down the problem, the rest of the book tells us what we need to do to correct the problems.

Data Driven will help you to improve the methods you deploy for the care and feeding of your data and information; in other words, helping you to control and manage data using similar processes and controls that you deploy on your other assets (finances, people, structures, etc.) - a noble goal, indeed!

The writing is concise and snappy - you won't get bored reading this book. The style is engaging and it is easy to read. For example, instead of just saying what to do and how to do it, which can be boring, Redman discusses many of the arguments people use to say that data quality is impossible, and then debunks them showing that data quality is possible, if approached properly and thoroughly.

There are many good ideas, charts, and graphs in Data Driven, too. One of my favorites is on page 54, where you can find a chart of the ten habits followed by those with the best data. If you buy this book, make a poster-sized photocopy of that page and hang it up on the wall of the break room and in the data folks' cubicles.
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3 of 3 people found the following review helpful By AMS on October 23, 2008
Format: Hardcover
As a long-term member of the data management community, I have read many books on the aspects of data management, including data quality. Many approach the topic from the perspective of a data management professional, which is good since we need books to show us how to practice the functions of the profession. Very few books in the field are aimed at the non-DM community, leaving executives and business managers confused about why they should invest in data management (data quality, data warehousing, meta data management, data governance, etc.).

Tom Redman's book, however, is a guide for business managers as well as data management professionals about how to manage corporate data as a common resource. He shows what the costs of bad/poor data quality can be to organizations and how to acheive improved quality of data across the enterprise.

Tom demonstrates his deep knowledge of the information quality field in his examples and shows his years of research in his approach to data quality. His passion for the topic and his desire to help organizations improve how organizations manage and use this essential asset are evident throughout this book.
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3 of 3 people found the following review helpful By Danette McGilvray on June 12, 2009
Format: Hardcover
Tom Redman's book fills a need in our data quality literature. It is the first data quality book I'm aware of that is entirely meant for a business audience. I can't think of anyone more qualified to write this kind of book than Tom, a respected leader in the field of data quality with years of experience. He has the ability to clearly explain ideas in such a way that anyone can grasp them. Even more importantly it gives us the words to carry the message to those we work with. Thanks, Tom!
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2 of 2 people found the following review helpful By Michael J. Lynott on November 8, 2008
Format: Hardcover
You may be the rare person who reads this book and simply nods your head, saying "Yes, of course." Or, you may read it and say, as I did, "I didn't realize that." And you may read it, as many will, and say, "This is a way of thinking about data and managing data that I never dreamed of."

"Data Doc" Tom Redman has written a different kind of book on data and quality--one that all of us, even professionals in this data-driven world can read and learn from. These are lessons I had to come under Tom's influence to learn, and I've been in the business of data base hardware, software, and consulting for over twenty years.

We learn about the business side of data--what it means to business managers to improve the value of their business by improving the quality of their data. I thought this was true, but Tom taught me the details from a management perspective.

We learn about a management attitude--you might call it the "public health" orientation towards data--prevent the sickness, don't just treat the disease.

You may already understand data from a technology perspective. You may come from a quality perspective. But Tom shows us a way to talk about data management in a way that also makes business sense--adding another dimension to your current understanding.

You will not learn yet another way to draw data models. You will not learn another way to measure quality. And you don't need to have either background. You will add to your knowledge about data management no matter where you start.

This is THE business book about information technology I'm now recommending to my colleagues and friends, and I recommend it to you as well, if you have anything to do with data in your work.
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