When journalist-turned-consultant Webb ended a serious relationship at age 30, she turned to online dating to seek her match and avoid horrible setups arranged by her mother. The men she meets on JDate and Match.com prove to be disappointments. They are disingenuous about their physical appearance, they stick her with the tab, and one turns out to be married. Rather than being discouraged, however, Webb combines her investigative skills with her mathematical savvy to better understand how online dating sites work, and who is having the most success with them. She creates several male profiles in order to check out how other women are marketing themselves, particularly the women whose profiles pop up right away, indicating they’re getting the highest volume of responses. Once she’s gathered her data, Webb applies it to her own profile, changing the wording and redoing her pictures. Webb’s clever and inventive experiment, as well as her success story, will be inspiring and eye-opening for anyone who has ever turned to one of the many popular online dating sites in search of love. --Kristine Huntley
"Ultimately, [Webb] got her man, 'a storybook wedding' and the longed-for child. Pleasant, geeky fun. -Kirkus Book Reviews
"Amy Webb found her true love after a search that's both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book."--Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project
"Webb's advice for dating both on and offline is insightful, and her descriptions of meddling family members, bad dates, and worse profiles are hilarious and familiar to anyone who's tried dating online...Funny, brutally honest, and inspirational even to the most hopeless dater." - Publishers Weekly
"Like Amy Webb herself, Data, A Love Story is blunt, witty, charming, informative, smart, and true. It's Mr. Spock meets Mary Tyler Moore as logical Amy turns her life into an algorithm and finds the formula for love." - Jeff Jarvis, author of What Would Google Do?
"Webb's clever and inventive experiment, as well as her success story, will be inspiring and eye-opening for anyone who has ever turned to one of the many popular online dating sites in search of love." -Booklist
"[This] book is about pragmatic approaches to partnership, the freedom that comes from asking for what you want, and the clarity that follows honest assessments of oneself and others. (And it's brave, funny, and smart to boot.)" -Anna Holmes, founder of Jezebel.com
"I LOVE THIS BOOK TO DEATH! This is online dating for geeks, for women, for men, for anyone who would like to meet his or her soul mate or just a playmate, and despairs of ever doing so." -Cindy Gallop, founder of IfWeRanTheWorld.com