Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Data Mining For Dummies 1st Edition

4.2 out of 5 stars 11 customer reviews
ISBN-13: 978-1118893173
ISBN-10: 1118893174
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used On clicking this link, a new layer will be open
$2.02 On clicking this link, a new layer will be open
Buy new On clicking this link, a new layer will be open
$27.30 On clicking this link, a new layer will be open
More Buying Choices
50 New from $3.50 29 Used from $2.02
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$27.30 FREE Shipping. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Data Mining For Dummies
  • +
  • Predictive Analytics For Dummies
  • +
  • Data Science For Dummies
Total price: $71.19
Buy the selected items together

Editorial Reviews

From the Back Cover

Learn to:

  • Understand key data mining concepts and best practices
  • Create a data model and test its validity
  • Interpret results and communicate your findings
  • Make a business case for investing in data mining

Delve into your data for the key to success

This friendly guide shows you why it doesn’t take a data scientist to reap the benefits of exploring data independently, making informative discoveries, and putting the information to work. Written for those who know more about their business than math, this resource quickly gets you up-to-speed on how data mining can push your company to the top.

  • Learn the laws of data mining — get a grip on the principles of data mining, find out how to make data your informant, and set your data mining goals
  • A day in the life of a data miner — get to know the members of a typical data mining team, leverage your colleagues’ complementary skills and knowledge, and frame your work with a standard industry practice
  • Define and refine — establish a framework for data mining, drill into the CRISP-DM process, and establish good habits
  • Make a career in modeling — discover why modeling is the data miner’s path to knowing the unknown
  • Dig into your data — draw on the knowledge that you and other members of your team have accumulated from experience and training to extract useful information from data

Open the book and find:

  • Common-sense steps for data mining success
  • Guidance on letting your business needs direct your software selection process
  • Ways to unearth data you already have
  • How to conduct experiments—no lab coat required
  • Public sources for data
  • Guidance on buying data and searching for suppliers
  • Plain-English explanations of correlation
  • The most common nonlinear models

About the Author

Meta S. Brown helps organizations use practical data analysis to solve everyday business problems. A hands-on data miner who has tackled projects with up to $900 million at stake, she is a recognized expert in cutting-edge business analytics.

NO_CONTENT_IN_FEATURE


Product Details

  • Series: For Dummies
  • Paperback: 408 pages
  • Publisher: For Dummies; 1 edition (September 29, 2014)
  • Language: English
  • ISBN-10: 1118893174
  • ISBN-13: 978-1118893173
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #75,076 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Meta Brown has done an amazing job with this book. It takes the reader in a totally different direction than other books that have attempted to introduce Data Mining to a wider audience. Forgive the detail that I provide. I consider this a watershed book, and will need some room to make my case.

Tom Davenport's very successful books Competing on Analytics: The New Science of Winning have tried to make the case for Data Mining and Predictive Analytics. He has succeeded to a considerable degree, and I recommend his books. Berry and Linoff Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management and Dean Abbott Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst have tried to explain some of the nuts and bolts, adopting different styles as they go, but both styles work, and both books are very good. Eric Seigel Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die has tried to be the consummate popularizer for Predictive Analytics. He has found a wide audience, and deservedly so, but he doesn't capture the Day in the Life. Rather, he tries to give a general audience a sense of why Data Mining matters.

Meta's book is the book that I wish I could have written. I don't think anyone else could have with quite the same style and flair.
Read more ›
1 Comment 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Full Disclosure: I connected with the author of Data Mining For Dummies, Ms. Meta Brown, on LinkedIn about a month ago, in September 2014. Before then, I had never heard of "data mining" or "BigData." After several chats with Ms. Brown, I dived into the once-esotheric deep of data mining and BigData . . . and will be forever grateful to her for having introduced me! I purchased the ebook on my own, on 04 October 2014, and blazed through it, cover to cover, in one sitting. Yes, it was *that* compelling, fascinating, well written, and presented!

As an aside, I am a former scientist, trained in physics, engineering and biology. So I LOVE mathematics and statistics and experimental design. Meta Brown's Data Mining For Dummies is now my fave book on statistical analysis, in general, even though Data Mining For Dummies covers sooo much more. I wish she would rewrite all the statistics and analyses books I studied in university and grad school.

As much as I want to tell you that Data Mining For Dummies is for everyone out there . . . sadly, it is not.

This gem is written for those who at least appreciate general-level mathematics, statistics and experimental design, and how to apply these general yet powerful tools to study various problems and issues in any field.

However, those of you who do not fall into this narrow category above can rest assured that you can and will glean much from Data Mining For Dummies simply by studying the chapter titles, major and minor headings, helpful tips and lists, and using the wonderful resources Ms. Brown has included. Data Mining For Dummies can be understood on an elementary level by employing this method, which then will encourage you to seek assistance from an expert in the field.
Read more ›
Comment 10 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book provides a very solid entry point, for anyone that wants to get started in data mining. The author is thorough and doesn't take anything for granted -- meaning that she provides readers a solid overview of fundamentals before taking them into the heavier material. I particularly like the section on risks in software selection and the author’s emphasis on always placing the business question first (before focusing on tools and technologies). The book is full of very practical advice. Overall, I would say Meta did a fantastic job with this book!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Great guide for both anyone new to data mining or for those needing a refresher. Meta Brown took the time to structured this book so it is not only easily consumed but handy as a reference guide, something not easily achieved by other publications!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Meta Brown did a great job in providing a easy book showing a introduction to the field of Data Mining. She shows what data mining is and and an introduction to how and why people do data mining.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By SM22 on December 29, 2014
Format: Kindle Edition Verified Purchase
Great introduction to data mining as well as a very helpful resource for those with experience.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Set up an Amazon Giveaway

Data Mining For Dummies
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
This item: Data Mining For Dummies