Data Mining: A Hands on Approach for Business Professionals (Data Warehousing Institute Series from Prentice Hall PTR) [Paperback]

Robert Groth (Author)

Book Description

Publication Date: September 1997 | Series: Data Warehousing Institute Series from Prentice Hall PTR

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market focus and a hands-on teaching style. *Introduces the tools, resources, Web sites, and vendors that can increase students success with data mining. *Provides examples of data mining in various industries, including: *Banking and finance. *Retail and marketing. *Telecommunications. *Healthcare. *This is the first data mining book published devoted to the business field and the business professional. *Targets the business analyst and end users who do not necessarily have a statistics background, but want to try data mining. *Enclosed CD-ROM provides a hands-on approach to learning data mining. *Trial versions of three leading data mining products for Windows PCs are included on the CD-ROM and explained in depth. *DataMind? *Angoss KnowledgeSEEKER? *NeutralWorks Predict?

Editorial Reviews

From the Back Cover

This book contains all the practical information, hands-on demos and software you need to understand data mining.This book doesn't just explain data mining concepts: it shows you exactly how to make the most of them. If you're in marketing, you'll learn how data mining can help you rank your customers by the likelihood they'll respond to your mailings. If you're in MIS, you'll learn exactly how to prepare relational data for data mining. You'll learn how to use each of three powerful data mining tools; demos for all three are included on CD-ROM. The book also includes detailed case studies for several of the industries that can benefit most from data mining, including banking, finance, retail, healthcare, direct marketing, and telecommunications. The book is replete with shortcuts and techniques that have never been published before.For all business and marketing professionals, systems analysts, database administrators, students and others who want to leverage the power of data mining.

Product Details

• Paperback: 304 pages
• Publisher: Prentice Hall PTR (September 1997)
• Language: English
• ISBN-10: 0137564120
• ISBN-13: 978-0137564125
• Product Dimensions: 9.1 x 6.9 x 0.9 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,155,607 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Excellent introduction to popular data mining tools, October 14, 1998

By A Customer

This review is from: Data Mining: A Hands on Approach for Business Professionals (Data Warehousing Institute Series from Prentice Hall PTR) (Paperback)

Enjoyed the scope of data mining topics covered by this book. One gets a good understanding of how today's popular data mining technology works without getting bogged down in the mathematical detail. Also, found the reference sections, web site referrals and case studies very helpful. Unfortunately, most of the demos included on the attached CDROM did not work for a variety reasons. Spoke with the author about this problem and he is working on providing up to date product demos via a central web site rather than relying on the attached CDROM. In summary it's still a solid introductory text for anyone interested in data mining.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Author has written a new book with similar contents!, April 22, 2000

By 

Paulo C. Rios Jr. (Europe) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Data Mining: A Hands on Approach for Business Professionals (Data Warehousing Institute Series from Prentice Hall PTR) (Paperback)

I have found out that this book has been rewritten and only 2 out of 3 software packages are now in the CD-ROM. It is now titled "Data Mining: Building Competitive Advantage" (you can find it listed here at Amazon). The treatment is now even better. I just wonder why the same book received a new name instead of a 2nd edition. Hopefully the same mistakes will not be repeated with the CD-ROM (software which does not work properly). .............

4 of 4 people found the following review helpful:

4.0 out of 5 stars An excellent introduction to data mining technology, October 28, 1998

By A Customer

This review is from: Data Mining: A Hands on Approach for Business Professionals (Data Warehousing Institute Series from Prentice Hall PTR) (Paperback)

This book is an excellent one for gaining an understanding data mining technology without getting mired in the mathematics of the topic. It not only gives you insight into what data mining is, but how it may be useful to your business. The reference sections, web site referrals and case studies are very helpful. Unfortunately, the CD-ROM is out of date, however, the author is in the process of an update that would fix that problem. Once the author completes the update of this book with a web site rather than a CD-ROM, I would have no qualms about rating this as a 5 star book.