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Data Mining Solutions: Methods and Tools for Solving Real-World Problems
 
 
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Data Mining Solutions: Methods and Tools for Solving Real-World Problems [Paperback]

Christopher Westphal (Author), Teresa Blaxton (Author)
4.2 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

0471253847 978-0471253846 July 27, 1998
Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images

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Editorial Reviews

From the Publisher

This valuable overview explores all aspects of commercial data mining tools that database analysts and technically savvy business managers can use to identify sales trends, evaluate and improve performance, monitor financial fraud, forecast investment returns, and much more. After a quick tutorial on various techniques for storing and analyzing business information, the authors provide an overview of data mining tools, including those that present information in traditional spreadsheet format as well as more modern visual tools for identifying complex patterns and trends. In-depth case studies explore the effectiveness and reliability of the industry's leading tools.

From the Back Cover

Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images

Product Details

  • Paperback: 640 pages
  • Publisher: Wiley (July 27, 1998)
  • Language: English
  • ISBN-10: 0471253847
  • ISBN-13: 978-0471253846
  • Product Dimensions: 9.2 x 7.5 x 1.4 inches
  • Shipping Weight: 2.5 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,137,835 in Books (See Top 100 in Books)

More About the Author

Mr. Westphal is co-founder and CEO of Visual Analytics Inc. (VAI). He has guided the growth of the company to a world-class provider of visualization software, information sharing systems, and advanced analytical training. His clients include federal and state/local law enforcement, all major intelligence agencies, the Department of Defense, civilian agencies, international Financial Intelligence Units (FIUs), and large corporations. Mr. Westphal has designed analytical systems for critical government programs addressing organized crime, narcotics trafficking, money laundering, terrorism, tax evasion, border crossings, smuggling, and criminal enterprises. Mr. Westphal has authored numerous publications and several books on data mining and knowledge visualization.

 

Customer Reviews

4 Reviews
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Average Customer Review
4.2 out of 5 stars (4 customer reviews)
 
 
 
 
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32 of 33 people found the following review helpful:
5.0 out of 5 stars A good introduction to data mining, March 1, 1999
By A Customer
This review is from: Data Mining Solutions: Methods and Tools for Solving Real-World Problems (Paperback)
I think this is one of the best books on data mining. The book covers whole range of issues related to data mining and it makes the book in a way unique since you will find it extremely difficult to find another source that is as comprehensive as Data Mining Solutions. Although data mining is a quite complicated process, the book is easy to read. Authors maintain nice flow of ideas through out the book. Now the strong and weak things about the book will follow.

Things I particularly liked in the book:

· Excellent introduction to the topic. I have tried other sources on data mining and this book is by far the most comprehensive and easy to understand.

· An extremely good blend of theory and practice. Authors seem to be very experienced in dealing with various data mining issues. Solutions and examples from telecommunications, fraud detection and other areas show how the theoretical background can be applied to real life problems.

· Authors cover not only the processes of data preparation and analysis but also explain the ways of presenting the results which I think is crucial thing to one's success.

· Authors try not to over-emphasize the power of various data mining techniques. You will find explanations of pros & cons for each of the techniques and suggestions on when to use them with the most success.

· The book includes a good coverage of data mining tools (software) that will help you once you decide to apply data mining techniques to real world problems.

Things that you might miss:

· Sometimes figures lack description so it takes some time to understand what authors have meant.

· Sometimes you might want deeper description of topics covered.

Overall, I think this is a really good book on data mining, especially for newcomers. The book gives a broad understanding of various data mining areas and it definitely can serve as a good starting point for gaining more benefit out of the existing databases in your business. I give five stars out of five.

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22 of 24 people found the following review helpful:
2.0 out of 5 stars Good intro to data visualization for novices., February 2, 1999
By 
John A. Defalco (San Francisco, CA USA) - See all my reviews
(REAL NAME)   
This review is from: Data Mining Solutions: Methods and Tools for Solving Real-World Problems (Paperback)
Westphal and Blaxton do a good job of introducing data mining concepts, but focus too heavily on data visualization techniques. A large chunk of the book is devoted to tool walk throughs, information that will be outdated soon. The case studies cover several industries, but fail to show the authors' methodology in action. The greatest shortcoming is the EXTREMELY brief discussion on neural networks, genetic algorithms and other non-visual analytic methods. If you are a beginner in data visualization, buy this book. Anyone looking for in depth (or even an intro) discussion on AI and statistics, look elsewhere.
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12 of 12 people found the following review helpful:
5.0 out of 5 stars A practical resource to read before you start data mining., February 9, 1999
By A Customer
This review is from: Data Mining Solutions: Methods and Tools for Solving Real-World Problems (Paperback)
Data mining is an important segment of computer science that is growing in popularity. It is also diverging into many different branches. As a developer of shareware that targets quantitative data mining solutions, I purchased this book to improve my understanding of the full data mining market. This book helped me understand where our software fits into the bigger picture and more importantly the detail in the book has provided us with some worthwhile new ways to improve our software. Additionally, it is the only book available that covers the spectrum of visual data mining methods and systems.

For the ordinary person, a book such as this is a good place to start data mining. To achieve anything useful with data mining, you first need to get an idea of what you are trying to achieve and how you are going to achieve it. Without this background knowledge you are more than likely going to waste a lot of valuable time and quite a lot of money on the expensive tools that service the market.

Data Mining Solutions will help you get on the right path as it has a good blend of academic detail, software overviews and most importantly it gives practical details as to why you might want to use data mining in the first place. There are also some quite interesting insights into issues like fraud, which add some drama to the computer-related discussions.

The usual approach taken in computing is to first purchase the product and then learn the science. For data mining, this purchase should be preceded by some practical background reading from a resource such as this. I highly recommend this book as a place to start your voyages of data mining discovery.

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Inside This Book (learn more)
First Sentence:
We have gradually grown accustomed to the fact that there are tremendous volumes of data filling our computers, networks, and lives. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Enterprise Miner, Link Notebook, Rules Visualizer, Analyst's Notebook, Map Visualizer, Tool Manager, Visual Insights, Metaphor Mixer, Tree Visualizer, Case Notebook, Scatter Visualizer, United States, Crime Link, Silicon Graphics, Splat Visualizer, Evidence Visualizer, United Kingdom, Research Division, John Smith, Level Loyalists, Elm Street, Oil Stock, Cross Field Matrix, File Edit, Record Ops
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