Customer Reviews

Data Mining Your Website

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

I searched high and low for a book that blends the I/T and Business/Marketing disciplines to aid my understanding of the "behind the scenes" operation of e-commerce web sites. (No small feat!) I found plenty of books catering to each topic independently, but nothing that blended both. This book delivers on that niche, covering I/T tools and platforms, marketing theory and practice and even some stats. A unique and interesting blend, not "too technical" but heavy enough to interest the programmer types....definitely worth it! This book should climb the charts, once it's been out awhile!

If you're not a technologist, and want to "read" about data mining or at best get aware of what are the various technologies and products in the field, then maybe this might suffice. But if you're a hands on developer or a technology manager trying to learn data mining techniques to apply to your web systems, I'd advise you pass on this book (unfortunately, though, I don't have another one to recommend -- other than reading white papers and research reviews from some of the leading vendors of data mining products).

I discovered this book while I was completing a clickstream(web site) data mining solution at eToys. It was the first book I hadfound that provided information in a form I could use right away tohelp implement a solution. It contains a great survey of data miningtools -- the most comprehensive I have seen. It also contains specifictechnical facts that I found instantly relevant while helping todesign a clickstream datawarehouse at Morgan Stanley Dean WitterOnline.

When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...

This book contains case studies from various data mining software. It does not contain any specific theory or practical examples for implementing a web analytics strategy for your site.

90% of the case studies he uses in his book are related to companies which their sites no longer exist.

I find this book very outdated and the examples the author use are related to visits on site, their age and country of origin. He doesn't mention anything about visitor site navigiation, trends or anything related to the visitor behaviour on site.

I wish i never bought this book because it costed me $80 due to courrier fees.

Case Study and Methodology for the Data Minin

I need the email /phone/fax numbers of this author Jesu Mena. I have a consulting project for him. My number is 416-492-2130. Name Professor Shanks