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Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition
 
 
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Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition [Paperback]

Steve Hoberman (Author), Michael Blaha (Contributor), Bill Inmon (Contributor), Graeme Simsion (Contributor)
5.0 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

September 15, 2009
Data Modeling Made Simple will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices. This book is written in a conversational style that encourages you to read it from start to finish and master these ten objectives:
  1. Know when a data model is needed and which type of data model is most effective for each situation
  2. Read a data model of any size and complexity with the same confidence as reading a book
  3. Build a fully normalized relational data model, as well as an easily navigatable dimensional model
  4. Apply techniques to turn a logical data model into an efficient physical design
  5. Leverage several templates to make requirements gathering more efficient and accurate
  6. Explain all ten categories of the Data Model Scorecard
  7. Learn strategies to improve your working relationships with others
  8. Appreciate the impact unstructured data has, and will have, on our data modeling deliverables
  9. Learn basic UML concepts
  10. Put data modeling in context with XML, metadata, and agile development

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Editorial Reviews

Review

This book begins like a Dan Brown novel. It even starts out with the protagonist, our favorite data modeler, lost on a dark road somewhere in France. In this case, what saves him isn't a cipher, but of all things, something that's very much like a data model in the form of a map! The author deems they are both way-finding tools.

The chapters in the book are divided into 5 sections. The chapters in each section end with an exercise and a list of the key points covered to reinforce what you've learned. I find myself comparing the teaching structure of the book to the way most of us learn to swim.

SECTION I: Data Modeling Introduction

The first section is like the shallow end of the pool, where as a beginning swimmer, you can dip your toes in to test the water. These easy chapters are short and concise. Here the author uses very common objects to describe what a data model is, and why it is so valuable. His first examples made excellent use of what's truly a universal data model to millions of computer users in school and business: the spreadsheet. 

SECTION II: Data Model Components

In the second section, Steve Hoberman introduces you to the simplest components that make up a data model, and explains the important terms that we apply when we discuss them. By the end of section 2, you now have both feet comfortably in the water. You're ready and eager to plunge deeper into the depths of this pool of data model knowledge.

SECTION III: Subject Area, Logical, and Physical Data Models

You've made it to the deep end of the pool where you get a real workout as you lap through the 3 levels of data models: subject area (or conceptual), logical, and physical. Just as there are different strokes for different folks, there are different models for different audiences. By the end of section 3, you'll be able to swim through the intricacies of a data model like a barracuda.

SECTION IV: Data Modeling Quality

Just as swimmers can kick-start their movement through the water with the use of swimming aids (maybe a flotation device or fins will help), you can utilize Steve's 4 favorite templates to collect and organize the requirements that will define your data model. You may recall the scorecard the Olympic judges use to rate a dive. Steve introduces his Data Model Scorecard, which applies a quality rating to a data model.  It's an objective look at the quality of the model built. We are actually adopting this tool where I work, after applying our own weightings to his 10 criteria.

SECTION V - Beyond Data Modeling

Believe it or not, you're ready to leave the pool and jump head first into a small part of the ocean of outside influences that affect a data modelers' work. Bill Inmon tackles unstructured data with taxonomies. Here he simply provides the best explanation about taxonomies and ontologies that I've found. Michael Blaha, who literally wrote the book on the subject of the Unified Modeling Language (UML), follows with an introduction about UML. Steve ends by answering the 5 most frequently asked modeling questions that he has encountered.

This revision took the first edition up several notches from what some deemed a data modeling for dummies book, to what is now a full-fledged textbook. It's easy to see how it could quickly and easily light the way for many future data modelers in any classroom.  I have it on good authority that the author wrote this book to be the most easy-to-read and comprehensive data modeling text on the planet. I agree. This is in itself a wonderful way-finding tool for data modelers that's very easy on the eyes and complete in its coverage. --The Data Administration Newsletter (tdan.com), by Johnny Gay

About the Author

Steve Hoberman is one of the world's most well-known data modeling gurus. He understands the human side of data modeling and has evangelized "next generation" techniques. Steve taught his first data modeling class in 1992 and since then has educated more than 10,000 people about data modeling and business intelligence techniques. He has presented at over 50 international conferences, authored three data modeling books, founded the Design Challenges group, and invented the Data Model Scorecard.

Product Details

  • Paperback: 360 pages
  • Publisher: Take IT With You(r) Series; Second edition (September 15, 2009)
  • Language: English
  • ISBN-10: 0977140067
  • ISBN-13: 978-0977140060
  • Product Dimensions: 9.9 x 7 x 1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #29,384 in Books (See Top 100 in Books)

More About the Author

Steve Hoberman is a trainer, consultant, and writer in the field of data modeling. He balances the formality and precision of data modeling with the realities of building software systems with severe time, budget, and people constraints. Steve focuses on templates, tools, and guidelines to reap the benefits of data modeling with minimal investment.

After graduating Phi Beta Kappa from Queens College and completing a Master of Science in Information Networking at Carnegie Mellon University, Steve joined Bell Communications Research (Bellcore) in 1990 and started his data modeling career on an information engineering project. He was an analyst and data modeler on a team building an enterprise data model for the entire telephone industry. This project offered broad exposure to many cutting-edge disciplines of the 90's - object-oriented modeling techniques, Computer Aided Software Engineering (CASE) tools, and first-generation metadata repositories.

Building on the Bellcore foundation, Steve developed an interest in the human side of data modeling and the "next generation" techniques. In 1994 he went to work on Wall Street, performing data modeling work for many financial applications. Many of his "do it fast but right" modeling techniques came from the high pressure projects of Wall Street. In 1997 Steve joined Mars, Inc. as their Data Warehouse Architect. During his nine year tenure at Mars, Steve filled a variety of roles including Lead Data Modeler, Developer Team Lead, and SAP Functional Analyst. Each of these roles provided opportunities to grow and evolve his unique, experience-based approach to data modeling.

Steve taught his first data modeling class in 1992 and has taught over 10,000 people data modeling and business intelligence techniques since then. He has presented at over 50 international conferences in every format from short presentations to full-day classes, and has been selected to deliver keynote addresses at major industry conferences in North America and in Europe.

Steve is a columnist and frequent contributor to industry publications. He is the author of several data modeling books including Data Modeling Made Simple, Data Modeler's Workbench, and Data Modeling for the Business. With interest in building a data modeler's community, he founded the Design Challenges group, which today boasts more than 3,000 data management practitioners who tackle monthly data modeling puzzles. (Add your email address to join this group at www.stevehoberman.com.) Steve is an innovator in data modeling and the inventor of the Data Model Scorecard(R), which has quickly become the standard for data model quality.

 

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12 of 12 people found the following review helpful:
5.0 out of 5 stars Extremely comprehensive yet still Simple, October 27, 2009
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This review is from: Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition (Paperback)
I think very highly of Data Modeling Made Simple (the first edition), so when this second edition came out I had great expectations - which were not only met but also exceeded. Although this second edition is more than twice the number of pages as the first edition, it is still an easy read.

Here are my favorite things about this book:

1. Clearly delivers on its ten objectives. Read the back cover and you will understand the key takeaways you will get after reading the book. After I read the book, I went back over each of these objectives and I was able to check each of these off as accomplished. Everything from justifying the model to building data models to assessing data models was knowledge I gleaned from the book. If you are interested in just one or a subset of these ten objectives, read the Read Me First section and it will reference the sections and chapters you need to read to meet your specific objective.
2. More examples more thoroughly presented. The first edition took a business card example from beginning to end. This edition further expands the business card example and adds several other examples including an ice cream example and many real world examples. The author uses spreadsheets to illustrate many modeling examples, and I too have found spreadsheets to be a very effective way to communicate data and business rules.
3. Data Model Scorecard. The first edition touched on the Scorecard which is the author's technique to reviewing a data model. This second edition goes into detail including providing the template which I can use on my modeling assignments to review my models.
4. Treating a dimensional model as more than just a physical data model. Many texts treat the dimensional as only a physical data model yet there is a business level that this book illustrates at both the subject area and logical levels.
5. Getting other Greats for free. Bill Inmon, Graeme Simsion, and Michael Blaha have all written chapters in this book. I have already starting using Simsion's technique of a diary on my assignments and found it very useful.

My only area for improvement would be to expand the book with more modeling conventions such as ORM and IDEF1X. There is a chapter on UML though that I did find informative. I question however if adding these extra notations would detract from the book's simplicity.

Overall, an excellent read that I would recommend to every business or techie that works with data.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars The title is accurate!, November 15, 2009
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This review is from: Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition (Paperback)
I have taught data modeling at local colleges from thick, expensive books. I wish I had used this one instead. The examples begin with business cards and ice cream cones -- things people know -- instead of dropping the reader into the middle a major corporation.

The writing style is simple, clean and chatty. Each chapter ends with a list of the key points, so you check yourself. What surprised me is how much he covered without giving you the feeling that you were being buried by too much technical stuff at once.

In short, the title was accurate -- it really did make Data Modeling simple!
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Helps You Communicate With Your Business Partner, October 27, 2009
By 
This review is from: Data Modeling Made Simple: A Practical Guide for Business and IT Professionals, 2nd Edition (Paperback)
The subtitle, "A Practical Guide for Business and IT Professionals", describes an important reason to read this book. Often it is hard to make Business People understand why a Data Model is as valuable to them as it is to the Database Administrators who will ultimately build the physical database. Steve Hoberman gives us questions to ask the Business that will allow them to fully understand their needs and allow us to capture and communicate those requirements in a form known as a Logical Data Model.

I would recommend this book for those wanting to know more about data models because it is easy to read and understand. At the same time I would recommend it for experienced data professionals because it reinforces and reminds us of the concepts and practices we should all be following as we create our "blueprints" for data.


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