"A must-read resource for anyone who is serious about embracing the opportunity of big data."
-- Craig Vaughan
Global Vice President at SAP
"This book goes beyond data analytics 101. It's the essential guide for those of us (all of us?) whose businesses are built on the ubiquity of data opportunities and the new mandate for data-driven decision-making."
CEO of Media6Degrees and Former Head of Google Search and Analytics
"Data is the foundation of new waves of productivity growth, innovation, and richer customer insight. Only recently viewed broadly as a source of competitive advantage, dealing well with data is rapidly becoming table stakes to stay in the game. The authors' deep applied experience makes this a must read--a window into your competitor's strategy."
-- Alan Murray
Serial Entrepreneur; Partner at Coriolis Ventures
"This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data."
-- Ron Bekkerman
Chief Data Officer at Carmel Ventures
"A great book for business managers who lead or interact with data scientists, who wish to better understand the principles and algorithms available without the technical details of single-disciplinary books."
-- Ronny Kohavi
Partner Architect at Microsoft Online Services Division
What you need to know about data mining and data-analytic thinking