Data Warehousing and E-Commerce [Paperback]

William J. Lewis (Author)

Book Description

Publication Date: June 21, 2001

This book offers the first start-to-finish blueprint for leveraging the power of data warehousing in e-Business. Leading consultant William Lewis reviews the current state of data warehousing, reviews how businesses are transforming themselves into multi-channel digital enterprises, and shows exactly how to leverage data warehousing in achieving these goals. Lewis shows how to define e-business IT architectures that take advantage of existing data warehouse resources; how to provide business Internet analytics via "data webhouses"; how to make the most of business information portals; how to handle storage cost-effectively, and much more. The book also includes detailed coverage of key technologies such as metadata repositories, JDBC and SQLJ, and XML. Each chapter concludes with a running case study from a hypothetical brick-and-mortar company seeking to leverage data warehousing as it transforms itself into a multi-channel digital enterprise. A supplemental section presents real-world case studies, as well as representative technologies from Microsoft, Bluestone, Epiphany, and other competitors. For IT professionals and business decision-makers working in e-Commerce, including database developers and managers; CIOs and IT directors; business analysts and strategists; marketing professionals seeking high-quality information about customers and trends; and many others.

Editorial Reviews

From the Back Cover

Maximize e-commerce profitability with the power of data warehousing.

• Apply data warehousing technologies to strengthen your e-business value chain
• Mobilize your existing data, meta-data, and knowledge assets
• Includes extensive real-world scenarios and examples

This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:

• The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
• Using data warehousing to enhance supply chains, value chains, and delivery channels
• Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
• Techniques for making the most of business information portals
• Cost-effective e-business data warehouse storage solutions

Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.

Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.

About the Author

WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.

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Product Details

• Paperback: 288 pages
• Publisher: Prentice Hall PTR; 1st edition (June 21, 2001)
• Language: English
• ISBN-10: 0130911542
• ISBN-13: 978-0130911544
• Product Dimensions: 9.1 x 6.9 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,265,343 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

4.0 out of 5 stars Great blend of overview and detail..., August 30, 2001

By 

Hal Davis (Pittsburgh, PA USA) - See all my reviews

This review is from: Data Warehousing and E-Commerce (Paperback)

Mr. Lewis has brought together old and new concepts in a way that is beneficial to the entire spectrum of IT professionals. Data Warehouse architects, modelers, and managers will appreciate the overview and detail of E-Commerce projects, especially with regard to how data is used and accessed with new technology. E-Commerce specialists will gain value from the areas related to database storage and metadata processes.
Most importantly, both business and IT managers will gain both an overall and detailed understanding of how Data Warehouse and E-Commerce projects work in concert. This book complements well my library of books by Imhoff, Inmon, and others.