Customer Reviews

David Ball on Damages: A Plaintiff's Attorney's Guide for Personal Injury and Wrongful Death Cases

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I have seen David talk at a number of ATLA conferences/colleges. He always has great advice. This is a slender volume that reviews why juries give money, why juries hold back money and the current 'tech' on how to increase damages. He has also included sample outlines for opnening statements, closing arguments, and how to structure the case. I've had it for about a year and every case I work up, I flip through and review the good qualities and danger aspects of the case. This is the most useful book I have in structuring a case and setting a discovery plan. Whenever I speak at seminars or conferences I always push this book. This book has helped me a lot

(His book on how to conduct focus groups yourself is great too! We routinely conduct our own focus groups for $300).

David Ball is the guru on monetary damages, the only way of holding a negligent person accountable in our system. If you are only buying a few books for your practice library, this small volume should be at the top of your list. It is one of the best "how-to" books on trial work for plaintiffs' personal injury attorneys. Ball discusses a gamut of topics like juror motivations, handling comparative fault, settled parties, intangible damages, asking for a specific amount, how to decide on appropriate amounts, how to best present life care plans ... virtually every sticky issue that comes up in a personal injury trial. I highly recommend this terrific guide.

Fantastic book but the newer version has more information. The 2005 edition is red. Get that one instead.

For any attorney who practices in the field of Plaintiff's Personal Injury, this book is an essential tool which you need to prepare for a jury trial. This is an excellent book. I bought 2 of them. Given all of the lies regarding anti-lawsuit bias which the insurance companies and conservative politicians use to attempt to bias our jury pools, this book gives thoughtful common sense advise on jury bias issues , case themes, picking a jury, and how to present the damage issues in your case. All personal injury trial lawyers need to know what's in this book.