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David Carson 2ndsight: Grafik Design after the End of Print Paperback – November 15, 1997


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Product Details

  • Paperback: 176 pages
  • Publisher: Universe (November 15, 1997)
  • Language: English
  • ISBN-10: 0789301288
  • ISBN-13: 978-0789301284
  • Product Dimensions: 9.4 x 0.6 x 11.2 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,069,828 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

David Carson is a graphic designer living in New York City. Newsweek said he "changed the public face of graphic design."
dcarson@earthlink.net

Lewis Blackwell is the publisher and editor of Creative Review magazine in London, and the author of 20th Century Type, as well as The End of Print.
lewisb@centaur.co.uk

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

11 of 11 people found the following review helpful By A Customer on July 26, 1999
Format: Paperback
I've heard you either love or hate much of the work Carson does. I've also heard you can learn to love. My recommendation to all young designers out there: learn to love David Carson. This is an inspirational book on intuition, and injecting a little part of yourself into everything you do. It also talks about the single design solution myth, and the other end of the design spectrum: arbitrary or meaningless creations.
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1 of 1 people found the following review helpful By ezmny@umich.edu on June 7, 1998
Format: Paperback
The impact of David Carson's work is enormous--the unfocused and collaged text that is now ubiquitous in graphic design finds its origins in his work. This book, while giving good examples of his ads for such diverse clients as Lucent Technologies, Microsoft, the magazine RAYGUN, to surfer magazines, reflects what is problematic of David Carson's work as a whole: it lacks focus and clarity--but maybe that's his point and, also, the point of this mid-career survey by Mr. Blackwell. Nevertheless, this is a book I recommend for anyone interested in the way Carson's bold graphics redefined the look of advertisements in the 90's. It is visually quite arresting, but equally quite disturbing in that it shows how a creative sensibility is easily coopted by corporations to reinvigorate their own identities.
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4 of 5 people found the following review helpful By A Customer on August 12, 1999
Format: Paperback
If you liked his first book you are sure to love this one. Carson clearly maintains his position as the most cutting-edge designer today.
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1 of 1 people found the following review helpful By E. Hsu on August 29, 2005
Format: Paperback
If you like David Carson's design aesthetic, you'll like this book. The book doesn't have much written content on graphic design technique and skill. According to Carson, it's just about intuition -- you either have it or you don't.
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1 of 1 people found the following review helpful By Roger P. Kirby on November 12, 2005
Format: Paperback
This is up to date brain food. One of the few books that gets graphic design as it is today. Yes, you have to have the intuition to understand the book, here he instructs you on how to use it. Wish there were more books like this.
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Format: Paperback Verified Purchase
I really am enjoying this book. One thing that drives me crazy, is the sometimes gap in distance between articles, mid sentence. Other than that, a lot of challenging ideas and great artwork.
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1 of 2 people found the following review helpful By A Customer on August 22, 1998
Format: Paperback
Carson is one of the most important designers of the decade; he really gave a new direction to what we know as design. His style to work with fonts and their legibility is something that was not used before, may others design didn't have courage.
The end of Print, the first Carson's book was a break through for design today. It's a shame this one, Carson Second Sight, doesn't have the same impact as the other. Just half of the book shows Carson's work (that's the best part), the other half shows Carson's students work some are good but they don't have the same quality. The texts in the book are boring, and don't give much information.
Probably Carson could have waited a little more to release a new book. But if you are a Carson's fan (like myself), or have a lot of money to spend (that's not my case) is a good thing to have this book.
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More About the Author

Lewis Blackwell likes to make beautiful books with inspiring ideas. Whether it is his passion for trees, which led to the bestselling Life and Love of Trees (celebrated on the Ellen DeGeneres Show and featured on oprah.com, among others) or more arcane delights in the history of typography and vernacular signage (20th Century Type and Ed Fella Letters on America), or sharing his powerful insights from the top table in photography (Photowisdom), the resulting books are always highly visual, original in thought and word, and accessible.
Lewis finds the perfect project for a book typically combines a great subject to investigate with fascinating people to work with and remarkable places to visit. He is currently working on two projects that will take him around the world, from the depths of nature to the heights of technology.


To write to Lewis Blackwell, or to request him for talks or signings, please email him via his publishers at contact@pqblackwell.com

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