The core concept of The Flavor Full Diet is one that has apparently been researched for quite a while, but few of us know of - that of "sensory specific satiety". This refers to the role of flavor, and specifically, many different flavors (sweet, salty, bitter, etc) combined in one meal causing our hypothalamus to be over-stimulated. The net result is that too many flavors increase our appetite and leave us wanting to eat more food, even if our stomachs are full.
I've always wondered why I feel still feel hungry after eating several different courses, or at family gatherings during the holidays. Now I have the scientific reason behind my cravings and am learning how to curb my appetite by sticking closer to one "flavor category." I can still enjoy sweet foods, for example, I just try not to eat them after a salty meal.
Dr. Katz makes the concept very easy to understand and with his wife Catherine, have supplied some great recipes that are easy to make. Though I don't have kids, the recipes seem quite family friendly - and as the book doesn't limit what you eat, only how you eat it - I think this eating plan will be very attractive to people.
I deeply respect Dr. Katz' work, as he is one of a few leaders in this industry that is not just writing books on how to improve your health, but is advocating through research, policy and program initiatives to improve health across the nation. Thanks Dr. Katz for an excellent book!