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David Meerman Scott

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My book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I'm the author of other popular books about marketing including Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories.

I am a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper… Read more

David Meerman Scott (born March 25, 1961) is an American online marketing strategist, and author of several books on marketing, most notably The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. The book was inspired by an accidental discovery (made when he was vice president of marketing at NewsEdge) that creating useful content oneself and publishing it on-line at virtually no cost was consistently more effective than expensive profession public relations programs. Subsequent books draw from his experience as a real-time bond trader, and his observations about innovative marketing by organizations as diverse as IBM :195 and the rock band The Grateful Dead. Based in Boston, he is also a speaker at conferences and corporate events and he runs seminars about marketing around the world.

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Most Recent Blog Posts

Posted: 11:53 AM PDT, June 18, 2013

On the Web, there is very little differentiation between types of content.

People don't really care where they get the best content: mainstream media, content created by organizations (what I call… Read more

Posted: 7:53 AM PDT, June 13, 2013

Last night, my friend Nick Morgan and I caught the Mick Jagger Show... er, the Rolling Stones... in Boston. It was a terrific show. Nick is my speaker coach, so we used the Stones show as a "field … Read more

Posted: 6:53 AM PDT, June 10, 2013

One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses.

Yesterday I delivered a keynote speech at the Oticon … Read more

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