At the movie theater and on television there are new faces this year. The next Star Wars film, directed by J.J. Abrams, arrives with a black man – British actor John Boyega – as the lead character. The ABC sitcom “Fresh off the Boat” features Chinese immigrants adjusting to America – and to their more-assimilated children. On the small screen as well as the large one, this diversity is adding to the quality of programming, not just its quantity. A good example is&
(Photo by Steve Dykes/Getty Images)
Facing its third food-related contamination crisis in three months, Chipotle is under pressure. Third quarter earnings were below estimates, the stock is down, investors are angry and the company is not yet sure what’s behind two of the three outbreaks.
The surprising fact is that the turmoil is giving Chipotle an opportunity – the chance to separate itself from much of its industry. But can a crisis really strength
(Photo by Olivier Douliery-Pool/Getty Images)
Pope Francis has left the country. And while policy analysts may debate how Congress received the Pope’s messages and curia watchers may fret about his next moves in Rome, many Americans were focused on something entirely different.
The car. That tiny car.
The Pope has created a commotion not seen since Audrey Hepburn put The Little Black Dress on the map in Breakfast at Tiffany’s. This time it’s a
Donald Trump has baffled political pundits and most of his opponents for the Republican presidential nomination. The billionaire real estate developer seems to defy time-honored political rules. He appears to speak bluntly and off-the-cuff and often makes inflammatory remarks. As a front-runner, he doesn’t hesitate to attack rivals by name, and he isn’t afraid of making enemies. He does not discuss policy specifics.
(Photo by Scott Olson/Getty Images)
With the news today that Jared Fogle, the longtime pitchman for Subway will plead guilty to possession of child pornography and traveling to engage in illicit sexual conduct with a minor, other brands should be questioning their celebrity endorsement strategy. If a well-known endorser can help boost a brand quickly – can the downfall be as swift?
Who Wants To Hire A Millionaire?
Photo Courtesy: Adforum
The benefits are obvious. If you “rent” a celebrity, you
The inaugural spot for the It’s On Us campaign that launched last month starts conventionally. Actors Jon Hamm, Joel McHale, Questlove, Rose Byrne, Kerry Washington and others precede the Vice President and President onscreen. They deliver a message aimed at squelching campus sexual assault by getting bystanders to intervene. The spot ends with a call to action: taking a pledge to intervene at itsonus.org.
The spot is sleek and effective, but a little conventio
Miley Cyrus stole the show without leaving her seat at the 2014 MTV Video Music Awards this Sunday. That’s the opinion of Brooks Barnes, writing for The New York Times. When “Wrecking Ball” won Video of the Year she sent Jessie Helt – who’d accompanied her to the VMAs — to accept the award from Jimmy Fallon. Helt revealed himself to be homeless and proceeded to criticize the music industry for ignoring the teen homelessness problem in Los Angeles. He ended his remarks w
Marketers don’t cut people open, design cars that can crash, handle hazardous waste or fly into war zones. Relatively speaking, it’s a low-stakes profession. The job is varied and fast-paced, pays well, and has shorter hours than investment banking. All in all it’s a pretty good gig. Until you accidentally put a vagina out there.
Last week, Silicon Valley darling Airbnb did just that. As part of a rebranding campaign that refreshed the website, Airbnb introduced a ne
We are in the middle of one of the most important and least appreciated social transformations of the postwar era. It is changing the way that established companies sell their products while propelling unknown brands to the forefront. Everyone knows someone involved in this cultural shift, but nobody is talking about it – not as a whole. Or we don’t realize that we’re talking about it when we do. We’re talking about selfies when we should be talking about indies.
When Academy Awards h
It’s a rare thing in a free market when a customer is refused the ability to buy a company’s product and is told its money is no good here.
– Maureen Sullivan, 9/28/2012 – An Open Letter to America’s Publishers
When Sullivan penned this letter as President of the American Library Association, she was worried about the future of libraries. The ALA sought public support over a dispute between libraries and Big 5 publishers in much the sa