The inaugural spot for the It’s On Us campaign that launched last month starts conventionally. Actors Jon Hamm, Joel McHale, Questlove, Rose Byrne, Kerry Washington and others precede the Vice President and President onscreen. They deliver a message aimed at squelching campus sexual assault by getting bystanders to intervene. The spot ends with a call to action: taking a pledge to intervene at itsonus.org.
The spot is sleek and effective, but a little conventio
Miley Cyrus stole the show without leaving her seat at the 2014 MTV Video Music Awards this Sunday. That’s the opinion of Brooks Barnes, writing for The New York Times. When “Wrecking Ball” won Video of the Year she sent Jessie Helt – who’d accompanied her to the VMAs — to accept the award from Jimmy Fallon. Helt revealed himself to be homeless and proceeded to criticize the music industry for ignoring the teen homelessness problem in Los Angeles. He ended his remarks w
Marketers don’t cut people open, design cars that can crash, handle hazardous waste or fly into war zones. Relatively speaking, it’s a low-stakes profession. The job is varied and fast-paced, pays well, and has shorter hours than investment banking. All in all it’s a pretty good gig. Until you accidentally put a vagina out there.
Last week, Silicon Valley darling Airbnb did just that. As part of a rebranding campaign that refreshed the website, Airbnb introduced a ne
We are in the middle of one of the most important and least appreciated social transformations of the postwar era. It is changing the way that established companies sell their products while propelling unknown brands to the forefront. Everyone knows someone involved in this cultural shift, but nobody is talking about it – not as a whole. Or we don’t realize that we’re talking about it when we do. We’re talking about selfies when we should be talking about indies.
When Academy Awards h
It’s a rare thing in a free market when a customer is refused the ability to buy a company’s product and is told its money is no good here.
- Maureen Sullivan, 9/28/2012 – An Open Letter to America’s Publishers
When Sullivan penned this letter as President of the American Library Association, she was worried about the future of libraries. The ALA sought public support over a dispute between libraries and Big 5 publishers in much the sa
We have a reading problem in the United States. It’s not that people aren’t reading: in fact the Pew Research Center reports that 76% of adults have read a book in the past year. Even kids are reading – and some studies suggest that millennials are more likely to read literature than previous generations. The problem is choice. Readers are drowning in books.
Too Many Books, Not Enough Time
11,022 books were published in 1950. That number may sound
When comparing authors, publishers tend to focus on book sales. But sales figures tell only part of the story. Expensive advertising and a strong push for distribution and display at bookstores might yield strong initial sales but create lots of returns and low profitability. An early and fortuitous movie deal might overexpose a book that doesn’t meet the promise of the movie.
A thousand other externalities make sales data inadequate to measure the strength of an aut
CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews. While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at Super Bowl advertising suggests that others do not.
Forget positioning your car, camera or cellphone as “intriguing, daring and sexy”. In the age of (nearly) perfect information, your consumers already know everything they need to about your new product – and that’s far more i
How can a small company compete against industry giants? The best way is to make a lot of noise. This year, one of the smallest advertisers on the Super Bowl is attracting lots of attention as it strives to break through against Coke and Pepsi.
SodaStream (NASDAQ: SODA) has had a bumpy ride over the past year. The $562mm (FY2013 preliminary revenues) Israeli company makes in-home carbonators that allow consumers to transform tap water into sparkling water or soft drinks.&n
The intensity of competition in an industry is neither a matter of coincidence nor bad luck
Michael Porter, Competitive Strategy
The publishing industry has been challenged by the online sales success of Amazon, the rise of eBooks, print-on-demand and most recently by self-publishing. Though the overall unit sales and book revenues for traditional publishing held up in 2012, pricing wars have accelerated. The 2013 holiday season, for example, saw bestsellers like John Gri