Most helpful critical review
11 of 12 people found the following review helpful
Dawn is now being watered down!
on September 11, 2014
I was so upset a couple of days ago when I went to a neighborhood supermarket and bought a twin pack of Dawn Ultra original scent. I have been buying Dawn for years and have loved how concentrated it was and how little I had to use to get all of my jobs around the house done since I've been using it for other things too, not only for dishes. When I went to use one of the new bottles, to my surprise, it was totally watered down! Not even close to the old formula. I had to use a lot more to clean and I'm so upset at the greed of Proctor and Gamble that I am boycotting the purchase of Dawn from now on. I will try other dish washing detergents that hopefully are not only interested in "making a buck" but in keeping customers for life, since I am positive that most customers will start noticing the change like I did and will stop buying this product. We are no dummies not to notice the change. I noticed it right away and you should be ashamed of yourselves Proctor and Gamble! This product now is just awful! I read other reviews from previous customers that used to buy this detergent that said the exact same thing and I am glad that I am not the only one that has noticed. Because of your greed you will loose all customers, I'm sure! You lost me!