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Day of the Peacock: Style for Men 1963-1973 Hardcover – May 1, 2011


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Product Details

  • Hardcover: 144 pages
  • Publisher: Victoria & Albert Museum (May 1, 2011)
  • Language: English
  • ISBN-10: 1851776001
  • ISBN-13: 978-1851776009
  • Product Dimensions: 8.8 x 0.8 x 11 inches
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,334,801 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Geoffrey Aquilina Ross has edited several magazines including FHM. During the 1960s he was the first male fashion editor at Vogue. Named Fashion Writer of the Year in 1972, he has lectured on fashion at Central St. Martins College of Art and Design in London. Christopher Breward is head of research at the V&A.

Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Bluealvarez on August 14, 2012
Format: Hardcover Verified Purchase
This book was so worth the money. I purchased it from a Marketplace seller, condition new, so I paid a little less than the Prime price (approx. $30 after shipping).

I am an apparel designer with a focus on menswear, and having been born in 1980 I found this explanation of how the craziness of the late 60's and early 70's evolved so fascinating (there's a huge section on late 50's early 60's too, as way of background info). Most inspiring and entertaining are the biographical sections about the tailors, designers, and boutiques that really defined London's culture and look during the period.

This book is London-centric, with only tangential information about how some of these designers influenced New York, Paris, Milan, and Rome. This is mainly for two reasons:
1. The book is put out by the Victoria & Albert Museum.
2. London was more or less the world center for pop culture during this period (British Invasion, etc.), so it's a good place from which to study the feel and looks of the times.

The only caveat about this book, is that while it's not a requirement, it is a major plus to be a little familiar with Edwardian dandyism (1780s - 1820, give or take a decade) and the subsequent Victorian era to get the most out of the references made within. If you don't know anything about that, a quick Google search for some images should help. (Try "Beau Brummel".)

To anyone interested in exploring men's fashion, even if only to dress themselves in the morning, I highly recommend this book.
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Format: Hardcover Verified Purchase
Comprehensive and informative. However, it overlooks the smaller innovative shops responsible for instance the velvet slacks phenomenon, metallic leather etc, and especially the Shepherd's Bush bootmakers. Maybe this needs a separate treatment. Even so, recommended.
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By Eric R. Erickson on August 15, 2014
Format: Hardcover Verified Purchase
This book was bought as a reference material purchase. PERFECT!
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Day of the Peacock: Style for Men 1963-1973
This item: Day of the Peacock: Style for Men 1963-1973
Price: $45.00 $29.22
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