Customer Reviews

Dead Ahead: The Web Dilemma and the New Rules of Business

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I was drawn to this book after searching for ways to help my business survive the ever-changing Internet economy. Ms. Windham's book offers incredibly helpful advice and is full of examples on how to stay ahead of the competition. This was one of those books that was difficult to put down. A must read for anyone who wants to transform their company into a profitable e-business.

Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.

I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.

Our company provides e-commerce and web presence solutions. We use "Dead Ahead: The Web Dilemma and the New Rules of Business" by Laurie Windham extensively to help us provide effective solutions for our clients.

I have found this book very useful in leading an agency team to develop a strategic plan for our website for Congress (sort of an extranet). Thanks to this book, we have a better chance of succeeding in getting our director to help us make the site the strategic enterprise it needs to be!

I am impressed by Laurie Windham's insight. This book will be in the Christmas stocking of all my employees.

I works as a Director of Sales & Marketing for an auto parts manufacturer here in San Diego. I've read lots of Internet business books over the past 18 months and "Dead Ahead" is one of the few guides I actually passed along to my co-workers. It's intelligent, a smooth read, and filled with case studies and useful information my team actually used! This is a must read for middle managers and executive managers -- especially those workers who are intimidated by the Internet but know that the Web train is coming at them. I highly recommend it.

This book is both an informative overview of just how radically the Web has changed the current business environment, but provides real tools to adapt. This book is of current, and urgent, value to any executive who's been asked to integrate the Internet into their company.

This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.

I love this book. It should be required reading for all undergraduate and graduate business students. I'll be looking for Windham's next book.