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Dealing with Darwin is one of the best tech marketing books I have read in the 21st century, because it provides a much-needed framework for one of the most important endeavors a... Read morePublished 12 months ago by Amazon Customer
Well written, but the target audience is big company CEOs who may read it but will probably not be able to implement strategies due to the inertia in their companiesPublished 16 months ago by William L. Mince
While I am a big fan of Geoffrey Moore, I found this book a bit hard to read because in every chapter he is comparing two companies and I found that I lost track of the points he... Read morePublished on May 10, 2013 by Arthur Lizotte
It changed the way I think and understand innovation. I could see many patterns that were present in the company I lead, and identifying them helped me to take action and correct... Read morePublished on March 31, 2013 by Fernando Coura
Excellent third book in the series for strategic marketing provides the reader a great point of view to make decision fromPublished on March 18, 2013 by IT Setup Guy for Small Company
A tougher read than I expected and not all that reveling to me, but, I did plow through it. Not many gems to harvest here, however.Published on February 25, 2013 by MikeS
I have read some previous books of this author and I have liked them more. This seemed to be an addition to the same series of great text books. Read morePublished on June 3, 2012 by Kitty