"Innovation" is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through innovations that differentiate their products from their competitors' in the minds of consumers. He elaborates a taxonomy of 15 "innovation types," from "disruptive" breakthrough technologies like Apple's iTunes to more mundane marketing innovations like hiring a sports superstar to endorse athletic shoes. Unlike many business futurists, Moore doesn't exalt innovation for its own sake, insisting it must be tied to concrete business goals. To help companies determine the right-and wrong-strategies for innovation, he develops an analytical framework that distinguishes emerging from mature market categories and "complex systems" companies that sell pricey customized projects to a few customers from "volume operations" companies that sell standardized products to the masses. Moore illustrates these ideas with real-world examples, biased toward tech-sector companies; an extended case study of innovation-management at networking leviathan Cisco Systems forms the backbone of the book. Moore's approach is somewhat theoretical and replete with diagrams that feature sine waves and fractals. Fortunately, his treatment remains lucid and commonsensical, and offers a wealth of insights for thoughtful managers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Less a cookbook than a detailed menu of meals that can be prepared to turn your competitors into dinosaurs. Brontosaurus burger, anyone?
Dealing with Darwin provides a lucid and engaging perspective on managing innovation.
Ed Zander, CEO, Motorola
Moore has delivered an innovative and instructive treatise on innovation.
The Boston Globe
Dealing with Darwin is teeming with ideas and practical advice.... Moores new book is a very significant and valuable addition to the strategists bookshelf.
Strategy and Leadership --This text refers to an out of print or unavailable edition of this title.
Dealing with Darwin is one of the best tech marketing books I have read in the 21st century, because it provides a much-needed framework for one of the most important endeavors a... Read morePublished 9 months ago by Amazon Customer
Well written, but the target audience is big company CEOs who may read it but will probably not be able to implement strategies due to the inertia in their companiesPublished 13 months ago by William L. Mince
While I am a big fan of Geoffrey Moore, I found this book a bit hard to read because in every chapter he is comparing two companies and I found that I lost track of the points he... Read morePublished on May 10, 2013 by Arthur Lizotte
It changed the way I think and understand innovation. I could see many patterns that were present in the company I lead, and identifying them helped me to take action and correct... Read morePublished on March 31, 2013 by Fernando Coura
Excellent third book in the series for strategic marketing provides the reader a great point of view to make decision fromPublished on March 18, 2013 by IT Setup Guy for Small Company
A tougher read than I expected and not all that reveling to me, but, I did plow through it. Not many gems to harvest here, however.Published on February 25, 2013 by MikeS
I have read some previous books of this author and I have liked them more. This seemed to be an addition to the same series of great text books. Read morePublished on June 3, 2012 by Kitty