Geoffrey Moore writes about innovation as a means to keep up with an ever changing business environment.
In fact, the first section of this book was so much of a repeat of Moore's other books I almost put it away.
In all this is a gem of a book and a recommend reading for any top executive and top innovation strategist!
Dealing with Darwin is one of the best tech marketing books I have read in the 21st century, because it provides a much-needed framework for one of the most important endeavors a... Read morePublished 1 month ago by Amazon Customer
Well written, but the target audience is big company CEOs who may read it but will probably not be able to implement strategies due to the inertia in their companiesPublished 5 months ago by William L. Mince
While I am a big fan of Geoffrey Moore, I found this book a bit hard to read because in every chapter he is comparing two companies and I found that I lost track of the points he... Read morePublished 19 months ago by Arthur Lizotte
It changed the way I think and understand innovation. I could see many patterns that were present in the company I lead, and identifying them helped me to take action and correct... Read morePublished 21 months ago by Fernando Coura
Excellent third book in the series for strategic marketing provides the reader a great point of view to make decision fromPublished 21 months ago by IT Setup Guy for Small Company
A tougher read than I expected and not all that reveling to me, but, I did plow through it. Not many gems to harvest here, however.Published 22 months ago by MikeS
I have read some previous books of this author and I have liked them more. This seemed to be an addition to the same series of great text books. Read morePublished on June 3, 2012 by Kitty
While global markets continue to commoditize both products and services, continuous innovation is the only real response. Read morePublished on June 27, 2010 by Gary Perman