Industrial-Sized Deals TextBTS15 Shop Women's Handbags Learn more nav_sap_SWP_6M_fly_beacon Andra Day $5 Off Fire TV Stick Grocery Shop Popular Services pivdl pivdl pivdl  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Baby Sale

Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

on March 24, 2015
Thank you
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on November 24, 2014
great book
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on November 10, 2014
Dealing with Darwin is one of the best tech marketing books I have read in the 21st century, because it provides a much-needed framework for one of the most important endeavors a company undertakes - Innovation. Finally, there's a blueprint for innovation that can be used to evaluate various product proposals and create an effective innovation strategy and roadmap.

I especially liked the Complex Systems vs. Volume Operations model, which properly frames how to evaluate whole products required by customers, and the value chains required to create those whole products.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Well written, but the target audience is big company CEOs who may read it but will probably not be able to implement strategies due to the inertia in their companies
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on May 10, 2013
While I am a big fan of Geoffrey Moore, I found this book a bit hard to read because in every chapter he is comparing two companies and I found that I lost track of the points he was trying to make.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on March 31, 2013
It changed the way I think and understand innovation. I could see many patterns that were present in the company I lead, and identifying them helped me to take action and correct the course. I would recommend this book to any business leader in industries where innovation is essential.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Excellent third book in the series for strategic marketing provides the reader a great point of view to make decision from
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on February 25, 2013
A tougher read than I expected and not all that reveling to me, but, I did plow through it. Not many gems to harvest here, however.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful
on June 3, 2012
I have read some previous books of this author and I have liked them more. This seemed to be an addition to the same series of great text books. However, I only gave three stars because I did not find so much new, original, innovative ideas in this book than in his previous books. But this books is definitely worth reading.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
While global markets continue to commoditize both products and services, continuous innovation is the only real response. The book shows technology management "how to" grow innovation, how to look at your competition for competitive advantage and how to innovate in a growing market as well as in a mature or declining market. It's all about competitive advantage in a world of commoditization. I see this in my business as well when companies try to commoditize the executive search business. This book shows you how to gain a competitive advantage and increase your "core" substantially.
Gary Perman
Pres. Permantech
[...].
gary@permantech.com
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Send us feedback

How can we make Amazon Customer Reviews better for you?
Let us know here.