Customer Reviews

The Death of Demand: Finding Growth in a Saturated Global Economy (Financial Times Prentice Hall Books)

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This book is not only a wonderful read and an impressive history of business during the second half of the 20th century, but it presents the most logical understanding as to why corporations, industries - the entire economy - is having such a difficult time growing. The irony that Osenton points out is that we are victims of our own success - pushing for more and more consumption - and getting it! - only to begin to approach levels of saturation. He points out that there are currently more than 32 million more registered vehicles in the United States than there are licensed drivers! Talk about surplus. For the first time ever, someone has explained WHY - beyond the simple explanation of greed - that corporations are cooking their books in order to make the numbers. It's because their respective top lines are lifeless, and they have squeezed every penny, every productivity gain they could out of the corporation. Death of Demand helped me completely understand why employees are paying for earnings growth with their jobs - jobs that are either being cut altogether or sent overseas. What a spectacular analysis of our current economic condition. Bravo!

This is an incredible--and credible--fact based view of what's really going on in the economy. Mr. Osenton has clearly done his homework, and presents this fresh material in a very insightful and enjoyable read.
The best business book I have read since Peter's "In Search of Excellence" two deacdes ago.
Bravo!