This book is ten years old and out of print, which means that most potential readers will likely pass it by. But that would be a mistake. Sure, some things have changed in the NHL since Klein and Reif wrote this book, but their key questions have yet to be answered.
More than anything, these two fans/sportswriters are arguing that hockey decisions should be made with hockey history and traditions in mind. As they point out with case story after case story, NHL executives and team owners often treating the game not as a sport but as a business. The result is that rules are introduced which hurt the sport and drive potential fans far, far away.
I disagree with the authors' assumption that US TV contracts are vital to the health of the game -- I think that fails to avoid the owners' mistake of approaching hockey as just another a business. Unless we learn to treat sports as "play," chances are we won't be able to look at them through the eyes of history and tradition.
But this book is a must-read. It addresses several poignant questions about the game (from fighting to expansion, logo design to the 1972 Summit Series), and if you love hockey, every single point/question they raise is worth thinking about.