Decision makers strive to be rational. Traditionally, rational decisions maximize an appropriate return. The contributors to this book challenge the common assumption that good decisions must be rational in this economic sense. They emphasize that the decision-making process is influenced by social, organizational, and psychological considerations as well as by economic concerns. Relationships, time pressure, external demands for specific types of performance, contractual expectations, human biases, and reactions to unfair treatment alter the decision-making context and the resulting decision outcomes.
Contributors: MAX BAZERMAN, Northwestern University JOEL BROCKNER, Columbia University COLIN CAMERER, CalTech JOHN S. CARROLL, MIT ROBERT GIBBONS, Cornell University JENNIFER J. HALPERN, Ithaca, New York DAVID KRACKHARDT, Carnegie Mellon University ALFRED MARCUS, University of Minnesota JUDI MCLEAN PARKS, Washington University ZUR SHAPIRA, New York University FAYE L. SMITH, University of Missouri-Kansas City JOHN STERMAN, MIT ROBERT N. STERN, Cornell University LEIGH THOMPSON, Northwestern University KATHLEEN VALLEY, Harvard Business School BATIA WIESENFELD, New York University OLIVER WILLIAMSON, University of California, Berkeley
