The Decade That Shaped Television News: CBS in the 1950s [Hardcover]

Sig Mickelson (Author)

Book Description

ISBN-10: 0275955672 | ISBN-13: 978-0275955670 | Publication Date: August 27, 1998

Television news made meteoric progress in the 1950s. It rose from being a plaything for the rich to a major factor in informing the American public, and an aggressive rival to newspapers, radio, and news magazines. This volume is an insider's account of the arduous and frequently critical steps undertaken by inexperienced staffs in the development of television news, documentaries, and sports broadcasts. The author, the first president of CBS News, provides a treasure trove of facts and anecdotes about plotting in the corridors, the ascendancy of stars, and the retirement into oblivion of the less favored.

This volume is an important contribution to the history of television journalism and will appeal both to journalism and broadcasting scholars and to those interested in the meteoric rise of television.

Editorial Reviews

From Booklist

Libraries with active media collections and readers more interested in straight scoop than titillating gossip will want to consider this analysis from the first president of CBS News, now a journalism professor at Louisiana State University and research fellow at the Hoover Institution at Stanford University. Mickelson was an executive, not a newsperson; his prose style is often repetitive and less than graceful. But, he was there at the creation, and knew, perhaps better than some frontline participants, what was at stake in the network's internal and external battles. Obvious subjects, such as blacklisting and the conflict between Paley, Murrow, and Friendly over "objectivity," are thoughtfully addressed, but Mickelson's narrative may be most valuable for discussing topics glitzier media surveys underplay, for example, technological developments that allowed TV news to define a role for itself different from both print and newsreels, the slow building of national networks (and national audiences), and organizational restructurings through which CBS TV news moved from a stepchild of radio news into an independent division of a highly profitable international corporation. Worthwhile. Mary Carroll

From Kirkus Reviews

A gee-whiz celebration of the 1950s communications revolution that in the end manages to inspire awe for the time when public affairs mattered and people cared. Mickelson (From Whistle Stop to Sound Bite, 1989, etc.), the first president of CBS News, at first forces an unnecessary technical study of the progress and setbacks of ``coaxial cables and microwave relays''ingredients in the painful birth of the medium, and painful reading. In the personal account that follows, though, the author places the ``birth of TV'' at the 1948 political conventions and continues on through the 1960 Kennedy-Nixon debates, by which time television was as formidable a political force as either candidate. The long, arduous decade in between brought red-baiting, threats of government interference, and the 1959 ``quiz scandals'' all seemingly quaint in the era of Jerry Springer and deregulation. But Mickelson makes it all fresh, spinning it into a seamless narrative driven by a cast that even Network couldn't replicate, including the brash and ingenious neophyte Don Hewitt, who went on to create 60 Minutes. Cavalier star personality Edward R. Murrow, whose driving ambition was to redress wrongs and excoriate the rest of television programming for its ``decadence, escapism, and insulation,'' was alienated from the network for refusing to temper his progressive standpoint. (He and producer Fred Friendly presented the case that brought Senator Joseph McCarthy down.) Mickelson, who unjustifiably downplays his own role in the formation of broadcast news, offers up priceless anecdotes of a history he and his colleagues helped to shape, faltering only when he tries to articulate the magic of it all. As a bonus, he throws in the story of the fantastic, symbiotic relationship that turned Sunday afternoons into must-see-TV and the lackluster game of football into the close second as national pastime. No paean to CBS, this brings some sense to the creation of a monster and restores some noble prestige to a medium that has all but lost it. -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.

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Product Details

• Hardcover: 264 pages
• Publisher: Praeger (August 27, 1998)
• Language: English
• ISBN-10: 0275955672
• ISBN-13: 978-0275955670
• Product Dimensions: 9.4 x 6.3 x 1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,147,788 in Books (See Top 100 in Books)

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