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Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food [Hardcover-spiral]

Jessica Seinfeld
3.7 out of 5 stars  See all reviews (972 customer reviews)

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Book Description

October 14, 2008

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know!

With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.


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Editorial Reviews

Amazon.com Review

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Bob Greene, author of The Best Life Diet:
"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."

Questions for Jessica Seinfeld

Amazon.com: My seven-year-old inspects the food on his plate like a hawk (if there was a hawk that only ate bagels and macaroni). Anything with the least bit of color goes untouched. What's a mom or dad to do?

Seinfeld: Two of my three children were exactly the same way. The vegetables, which I worked hard to prepare, not only went untouched, they were often insulted ("Eeewww...!"). And the harder I pushed them to eat good food, the harder they pushed back. We were literally ruining each other's meals.

That conflict was the inspiration for the book. I realized I wasn't going to win the power struggle, so I decided to join them on their turf. I started with the foods they would eat (chicken nuggets, tacos, macaroni and cheese) and I added a pureed vegetable of the same color. So if your child only eats macaroni and cheese (or noodles and butter), you should add cauliflower or yellow squash puree, which utterly disappears. Everyone wins: they get the nutrition they need and you get the satisfaction of doing a better job as a parent.

Amazon.com: That same picky second-grader will often try something new one time and declare he likes it, but the next time we serve it, he seems to have lost his spirit of adventure and won't eat it again. Any advice?

Seinfeld: First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around.

Amazon.com: Are your kids interested in cooking yet? Are there ways to introduce healthy eating habits with the child helping in the kitchen?

Seinfeld: My children are interested in baking because they love any excuse to be around sweets. But I make sure whatever we bake has pureed veggies in it and is actually low in refined sugar. So my children actually think baking cakes, brownies, and cookies with sweet potatoes, carrots, or beets is the proper way to cook.

Amazon.com: What are your kids' favorite recipes in the book?

Seinfeld: Every recipe in this book is a favorite. I've tried out countless creations on my kids, and if they didn't love them (which happened frequently!), they didn't make it into the book. But, if pressed, I will say they are crazy about the tacos, the chicken nuggets, the brownies, the pancakes, and my birthday cakes. [See her recipe for delicious brownies made with carrot and spinach.]

Amazon.com: I have to ask it, since I know many readers will: do these recipes require a squad of personal chefs to prepare, or can a busy mom or dad without seven years of Seinfeld residuals put them together by themselves?

Seinfeld: I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can.

Amazon.com: How are the reading skills of Sascha, your oldest child and pickiest eater? Have you blown your cover by publishing your secrets?

Seinfeld: My daughter is almost seven and she not only can read, she's fully aware that her mother cooks with vegetables all the time. Two years ago, she was a picky four-year-old who thought she hated vegetables. But once she was converted and started seeing those purees going into the desserts she loves, she started to ignore the fact that they were going into the rest of her foods as well. Now it's the only kind of cooking she knows. So, to anyone with young children--start cooking Deceptively Delicious food when they are young! It's much easier than trying to change habits later on.

--This text refers to an out of print or unavailable edition of this title.

Review

“Just when you’d abandoned all hope of ever convincing your kids to eat their carrots, here comes Jessica Seinfeld.” (Redbook Magazine )

“Seinfeld’s recipes were written with determined simplicity.” (Cookie magazine )

“An elegant plan…. The recipes blend nutrition into a meal and harmony into mealtime.” (Publishers Weekly )

Product Details

  • Hardcover-spiral: 208 pages
  • Publisher: William Morrow; Spi edition (October 14, 2008)
  • Language: English
  • ISBN-10: 006176793X
  • ISBN-13: 978-0061767937
  • Product Dimensions: 7.3 x 0.8 x 9 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (972 customer reviews)
  • Amazon Best Sellers Rank: #2,383 in Books (See Top 100 in Books)

More About the Author

Jessica Seinfeld is the president and founder of Baby Buggy, a nonprofit organization dedicated to providing clothing and equipment to New York's families in need. To date, Baby Buggy has donated nearly two million essential items to New York families through domestic violence and homeless shelters, parent programs and court child centers. Working with more than 80 social service partners, Jessica has made Baby Buggy an integral part of the children's services network in New York City.
She is the wife of Jerry Seinfeld, with whom she has three children. This is her first book.
Jessica says, "I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can."
Jessica on picky eaters: "First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around."

Customer Reviews

It is a GREAT way to get your kids to eat healthy while eating good food. Peter N. Littler  |  275 reviewers made a similar statement
It was a great book that has some great recipes that are easy to follow. Yacira Vega  |  159 reviewers made a similar statement
Most Helpful Customer Reviews
286 of 290 people found the following review helpful
4.0 out of 5 stars Let's Compare: "Deceptive" Vs. "Sneaky" February 8, 2008
By Mia
Format:Hardcover-spiral|Amazon Verified Purchase
Deceptively Delicious VS.The Sneaky Chef

First of all let me start by saying:
!) I don't have young kids any more BUT
2) I HATE veggies but I know I need to eat more of them, so any system that gets them into me and the grownups in my life: BRAVO!

Yes, I'd recommend BOTH books and here's why. They each have their strong and weak suits.

Pluses:
DECEPTIVELY DELICIOUS has
A) pictures, which is helpful and fun
B) tips and comments by her taste-testers
C) used one type of puree for each recipe
D) is spiral bound so it will lay flat. The whole layout is really nice, just as a cookbook to read!
E) doesn't beat you over the head with the whole nutrition thing

THE SNEAKY CHEF has
A) combination purees, which add a lot of variety and ease into the cooking part
B0 really cute names for the dishes. Makes it easy to remember!
C) isn't afraid to use butter and milk!
D) goes seriously into the nutrition thing. Almost the first half of the book is a prelim and explanation of the whole concept.
E) the recipes seem to taste a bit better!

Minuses:
DD. The recipes are a bit bland. If you're cooking for an adult palate, you need to add more spices. For example her "Chocolate Chip Cupcakes." I suggest substituting milk (even skim) for the water, add an extra T. vanilla and 1-2 teaspoons of cinnamon. One of the veggie purees her recipes call for aren't covered in the "how to prepare puree" part.

SC: Very few pictures. It's not spiral bound but a trip to Office Max can take care of that for you. (Best tip I ever got regarding cookbooks by the way and found it here!) It's a bit "textbook" like. I get the whole nutrition thing already.

I wish both books went into greater detail about the pureeing part. They're pretty good but if you're not a veggie person to begin with, you might not know what is the proper consistency.

I understand that Missy (The Sneaky Chef author) is writing a cookbook for adult with hidden veggies and I hope Jessica will do the same!
Was this review helpful to you?
252 of 262 people found the following review helpful
3.0 out of 5 stars Hmmmm..I thought this was going to be easier! October 16, 2007
Format:Hardcover-spiral
I also was so excited for this cookbook to arrive. I immediately rushed to the grocery store to get $50.00 worth of vegetables and other baking ingredients.

My first attempt was the brownies, and my victims were all adults. The look on their faces was priceless. Not so good because of the very weird texture to them.

Next, eggs with cauliflower for my 3 year old. Hmmm, he was wondering whey the eggs that have always been yellow, have now turned white. Add a little cheddar, and bam, they are yellow again.

The blueberry cupakces with cream cheese filling, total disaster. They looked horrible, and tasted even worse. I didn't even attempt to try to get anyone in the house to eat them

Hamburgers....you would have thought I was feeding my husband horse meat. They were NASTY! Very slimy with a funky aftertase.

What I learned is that you don't need this cookbook for recipes. Puree some veggies and slip them in the everyday food you make. Don't go overboard, and chances are your kids won't know the difference!
Was this review helpful to you?
225 of 237 people found the following review helpful
4.0 out of 5 stars Nice recipes but lots of prep time October 20, 2007
Format:Hardcover-spiral
After seeing this on Oprah, my child and I decided to buy it. My child is one who actually eats and enjoys vegetables but we were both intrigued by the idea of incorporating extra vegetables into our diets.

The book is well-organized, offers detailed information about both the recipes and the benefits of the major ingredients, and I really like that the tone is not a "lecture" on the benefits of vegetables. She doesn't talk down to the reader but offers lots of helpful suggestions.

I do have one suggestion for busy parents - use organic baby food. I don't have a food processor and I don't have a dedicated block of time to clean, cook and prepare all the purees for the week. For about $.65 (or less) per jar, I can have 1/2 cup of organic winter squash etc. that has already been cleaned, cooked and pureed for me. Plus, it will keep on the shelf until I need it so I can buy extra when they go on sale.

Furthermore, I have started adding the purees to the recipes or boxed mixes I already use. I added 1/2 cup of mixed vegetables to a batch of Pamela's gluten-free brownie mix tonight and it was delicious. There was no noticeable change in texture and we could not taste anything but rich chocolate.

Don't be afraid to experiment :)
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Easy to Convert to Gluten/Dairy Free
OK, so I realize that there are already over 900 reviews of this cookbook. I don't want to belabor the point, but I would add that I cook gluten, dairy and egg free for my kids due... Read more
Published 2 days ago by B and Z's mommy
3.0 out of 5 stars Good book
I like the recipes but wish it would of had more recipes instead of what kind of supplies I needed I wouldn't of bight it if I knew it had so little recipes .. Read more
Published 9 days ago by salina
4.0 out of 5 stars Great ideas
Great ideas for how to trick the kids into eating vegetables by adding pureed. Not crazy about all of the recipes, but again, we're adding pureed vegetables!! Read more
Published 11 days ago by J. Smith
5.0 out of 5 stars Great
This book made a great present for my friend as she loved it.She said she would recommend it to others.Thanks!
Published 18 days ago by Katie M.
5.0 out of 5 stars Excellent
Bought this for my daughter-in-law who was having problems getting her husband (my son) and her two baby boys eat vegetables. Read more
Published 25 days ago by TONY CAROTENUTO
3.0 out of 5 stars Not for most cooks
Way to much work to get kids to eat their veggies. Not very practial. I did enjoy reading it. But have not used any of the recepies. My children LOVE veggies.
Published 1 month ago by Jamaica Lover
5.0 out of 5 stars Great book
I am a picky eater... so I am trying to fool myself and eat better. This has great recipes. Thanks
Published 1 month ago by Ashley
4.0 out of 5 stars picky eaters
helpful resource for picky eaters everywhere. many easy recipes and tips for parents and therapists alike use it daily. **
Published 1 month ago by Ronna
5.0 out of 5 stars Delicious
I bought this book for my daughter whose kids used to refuse to eat.
She now prepares meals as directed in this book and her children loves them
Published 1 month ago by Brenda Mohammed
2.0 out of 5 stars Had high hopes
I got this book along with the Sneaky Chef book and had high hopes for both. For me, this book isn't laid out as streamlined as The Sneaky Chef. Read more
Published 1 month ago by E. Hansen
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Plagiarism?
I just don't know. Recipes are borrowed, tweaked, and recirculated so many times. I know I've received that d*mned Neiman Marcus cookie recipe in my email more times than I can count...and I've found it in several self-published cookbooks (churches and such).
In fact, an organization to which I... Read more
Oct 24, 2007 by TurtleGirl |  See all 60 posts
Your opinion: Is a 6 year old to young to have an ipod?
6 years old may be a bit young to have something like that, only because it might still be better for her to focus more on imaginative or educational toys. It's also a bit expensive and delicate for a child of that age. It's likely that she would drop it and get very upset if it didn't bounce... Read more
Nov 26, 2007 by Michele Lefkowitz |  See all 28 posts
FINALLY A LAWSUIT WITH MERIT...LONG TIME COMING!!!!
Huh. Seems unlikely that a person cannot copyright a book, since indeed, a person can copyright a melody or lyric.

This is what the US Copyright office has to say,

"Mere listings of ingredients as in recipes, formulas, compounds or prescriptions are not subject to copyright protection.... Read more
Jan 9, 2008 by Liberaltarian |  See all 57 posts
Why are posters so grouchy about this book?
It is sort of narrow-minded to assume a book is useless simply because you don't need it yourself and that if everyone followed your own example, picky eating would disappear.

When I had my first child, we all ate vegetables and she did, too. I thought I was a genius at parenting, because I... Read more
Nov 8, 2007 by LeslieNNC |  See all 41 posts
She should be ashamed
You're right, Ann. I have no doubt Seinfeld plagiarized Lapine, but she's not the only guilty party here. Her agent (who has a shady reputation) and the publishing house that turned down Lapine's book only to hire Seinfeld a few months later should be under scrutiny as well.
Dec 11, 2008 by R. Armstrong |  See all 12 posts
"Her" second book
Slander isn't funny it's just cheap. No matter who's doing it.
Feb 19, 2010 by Oregongirl |  See all 2 posts
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