Deceptively Delicious and over one million other books are available for Amazon Kindle. Learn more
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 8 images

Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food Spiral-bound – Bargain Price, October 5, 2007


See all 9 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Spiral-bound, Bargain Price
"Please retry"
$6.63 $2.44

This is a bargain book and quantities are limited. Bargain books are new but could include a small mark from the publisher and an Amazon.com price sticker identifying them as such. Details

Special Offers and Product Promotions


Frequently Bought Together

Deceptively Delicious: Simple Secrets to Get Your Kids Eating Good Food + The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals + The Speedy Sneaky Chef: Quick, Healthy Fixes for Your Favorite Packaged Foods
Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Spiral-bound: 208 pages
  • Publisher: William Morrow; 1st edition (October 5, 2007)
  • Language: English
  • ISBN-10: 0061251348
  • ASIN: B001WAKOXA
  • Product Dimensions: 9.4 x 8.8 x 1 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (1,068 customer reviews)
  • Amazon Best Sellers Rank: #107,954 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Bob Greene, author of The Best Life Diet:
"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."

Questions for Jessica Seinfeld

Amazon.com: My seven-year-old inspects the food on his plate like a hawk (if there was a hawk that only ate bagels and macaroni). Anything with the least bit of color goes untouched. What's a mom or dad to do?

Seinfeld: Two of my three children were exactly the same way. The vegetables, which I worked hard to prepare, not only went untouched, they were often insulted ("Eeewww...!"). And the harder I pushed them to eat good food, the harder they pushed back. We were literally ruining each other's meals.

That conflict was the inspiration for the book. I realized I wasn't going to win the power struggle, so I decided to join them on their turf. I started with the foods they would eat (chicken nuggets, tacos, macaroni and cheese) and I added a pureed vegetable of the same color. So if your child only eats macaroni and cheese (or noodles and butter), you should add cauliflower or yellow squash puree, which utterly disappears. Everyone wins: they get the nutrition they need and you get the satisfaction of doing a better job as a parent.

Amazon.com: That same picky second-grader will often try something new one time and declare he likes it, but the next time we serve it, he seems to have lost his spirit of adventure and won't eat it again. Any advice?

Seinfeld: First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around.

Amazon.com: Are your kids interested in cooking yet? Are there ways to introduce healthy eating habits with the child helping in the kitchen?

Seinfeld: My children are interested in baking because they love any excuse to be around sweets. But I make sure whatever we bake has pureed veggies in it and is actually low in refined sugar. So my children actually think baking cakes, brownies, and cookies with sweet potatoes, carrots, or beets is the proper way to cook.

Amazon.com: What are your kids' favorite recipes in the book?

Seinfeld: Every recipe in this book is a favorite. I've tried out countless creations on my kids, and if they didn't love them (which happened frequently!), they didn't make it into the book. But, if pressed, I will say they are crazy about the tacos, the chicken nuggets, the brownies, the pancakes, and my birthday cakes. [See her recipe for delicious brownies made with carrot and spinach.]

Amazon.com: I have to ask it, since I know many readers will: do these recipes require a squad of personal chefs to prepare, or can a busy mom or dad without seven years of Seinfeld residuals put them together by themselves?

Seinfeld: I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can.

Amazon.com: How are the reading skills of Sascha, your oldest child and pickiest eater? Have you blown your cover by publishing your secrets?

Seinfeld: My daughter is almost seven and she not only can read, she's fully aware that her mother cooks with vegetables all the time. Two years ago, she was a picky four-year-old who thought she hated vegetables. But once she was converted and started seeing those purees going into the desserts she loves, she started to ignore the fact that they were going into the rest of her foods as well. Now it's the only kind of cooking she knows. So, to anyone with young children--start cooking Deceptively Delicious food when they are young! It's much easier than trying to change habits later on.

Review

"Just when you’d abandoned all hope of ever convincing your kids to eat their carrots, here comes Jessica Seinfeld." -- Redbook Magazine

"She incorporates genius recipes with whimsical quotes from her kids and other moms and the photographs are practically edible. This is my Bible." -- --Alexandra Wentworth - Actress, Writer, and Mother

"I don't even have kids, but this food looks so darn good and easy to prepare that I'm dying to make it for myself!" -- --Andy Cohen, SVP Programming, BRAVO and Author of Andy's Blog at BravoTV.com

"It's not just a cookbook, it's a manual. For everyday. And what a clever and inventive way to change mealtime discourse. Oh what joy." -- -Sarah Jessica Parker, Mother

"Jessica Seinfeld is genius. She puts practical advice, delicious and easy recipes together in such a creative way! Somehow she makes good nutrition taste delicious. -- -Kelly Ripa, actress, co-host, Live with Regis and Kelly, and Mother

"Jessica Seinfeld's secrets are not only good for children; they're a real treat for parents too. I'm definitely hungry for a second helping!" -- --Liz Lange, Founder and CEO, Liz Lange Maternity, and Mother

Easy and fun to use with practical steps for parents to provide delicious choices for their kids and create a lifetime of healthy eating habits. -- --Harold S. Koplewicz, M.D. Founder and Director, NYU Child Study Center

Seinfeld makes a terrific contribution to childhood nutrition. Her approach will make meals [easy] for parents to prepare and a joy for kids to eat. -- --Arthur Agatston, MD, best-selling author of The South Beach Diet and The South Beach Heart Program

She incorporates genius recipes with whimsical quotes from her kids and other moms and the photographs are practically edible. This is my Bible. -- --Alexandra Wentworth - Actress, Writer, and Mother

…an elegant plan… The recipes blend nutrition into a meal and harmony into mealtime. -- Publishers Weekly

"Seinfeld's recipes were written with determined simplicity." (Cookie magazine )

"Just when you'd abandoned all hope of ever convincing your kids to eat their carrots, here comes Jessica Seinfeld." (Redbook Magazine )

"An elegant plan.. The recipes blend nutrition into a meal and harmony into mealtime." (Publishers Weekly )

More About the Author

Jessica Seinfeld is the president and founder of Baby Buggy, a nonprofit organization dedicated to providing clothing and equipment to New York's families in need. To date, Baby Buggy has donated nearly two million essential items to New York families through domestic violence and homeless shelters, parent programs and court child centers. Working with more than 80 social service partners, Jessica has made Baby Buggy an integral part of the children's services network in New York City.
She is the wife of Jerry Seinfeld, with whom she has three children. This is her first book.
Jessica says, "I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can."
Jessica on picky eaters: "First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around."

Customer Reviews

The recipes that I have tried so far are good and easy to make.
E. Kaelin
I have tried to get not only my kids, but my wife, to eat more vegetables.
Erik H. Rogers
It is a GREAT way to get your kids to eat healthy while eating good food.
Peter N. Littler

Most Helpful Customer Reviews

329 of 337 people found the following review helpful By Mia on February 8, 2008
Format: Hardcover-spiral Verified Purchase
Deceptively Delicious VS.The Sneaky Chef

First of all let me start by saying:
!) I don't have young kids any more BUT
2) I HATE veggies but I know I need to eat more of them, so any system that gets them into me and the grownups in my life: BRAVO!

Yes, I'd recommend BOTH books and here's why. They each have their strong and weak suits.

Pluses:
DECEPTIVELY DELICIOUS has
A) pictures, which is helpful and fun
B) tips and comments by her taste-testers
C) used one type of puree for each recipe
D) is spiral bound so it will lay flat. The whole layout is really nice, just as a cookbook to read!
E) doesn't beat you over the head with the whole nutrition thing

THE SNEAKY CHEF has
A) combination purees, which add a lot of variety and ease into the cooking part
B0 really cute names for the dishes. Makes it easy to remember!
C) isn't afraid to use butter and milk!
D) goes seriously into the nutrition thing. Almost the first half of the book is a prelim and explanation of the whole concept.
E) the recipes seem to taste a bit better!

Minuses:
DD. The recipes are a bit bland. If you're cooking for an adult palate, you need to add more spices. For example her "Chocolate Chip Cupcakes." I suggest substituting milk (even skim) for the water, add an extra T. vanilla and 1-2 teaspoons of cinnamon. One of the veggie purees her recipes call for aren't covered in the "how to prepare puree" part.

SC: Very few pictures. It's not spiral bound but a trip to Office Max can take care of that for you. (Best tip I ever got regarding cookbooks by the way and found it here!) It's a bit "textbook" like. I get the whole nutrition thing already.
Read more ›
5 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
301 of 316 people found the following review helpful By Alissa Fitch Clark on October 16, 2007
Format: Hardcover-spiral
I also was so excited for this cookbook to arrive. I immediately rushed to the grocery store to get $50.00 worth of vegetables and other baking ingredients.

My first attempt was the brownies, and my victims were all adults. The look on their faces was priceless. Not so good because of the very weird texture to them.

Next, eggs with cauliflower for my 3 year old. Hmmm, he was wondering whey the eggs that have always been yellow, have now turned white. Add a little cheddar, and bam, they are yellow again.

The blueberry cupakces with cream cheese filling, total disaster. They looked horrible, and tasted even worse. I didn't even attempt to try to get anyone in the house to eat them

Hamburgers....you would have thought I was feeding my husband horse meat. They were NASTY! Very slimy with a funky aftertase.

What I learned is that you don't need this cookbook for recipes. Puree some veggies and slip them in the everyday food you make. Don't go overboard, and chances are your kids won't know the difference!
8 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
254 of 275 people found the following review helpful By HappyMom on October 20, 2007
Format: Hardcover-spiral
After seeing this on Oprah, my child and I decided to buy it. My child is one who actually eats and enjoys vegetables but we were both intrigued by the idea of incorporating extra vegetables into our diets.

The book is well-organized, offers detailed information about both the recipes and the benefits of the major ingredients, and I really like that the tone is not a "lecture" on the benefits of vegetables. She doesn't talk down to the reader but offers lots of helpful suggestions.

I do have one suggestion for busy parents - use organic baby food. I don't have a food processor and I don't have a dedicated block of time to clean, cook and prepare all the purees for the week. For about $.65 (or less) per jar, I can have 1/2 cup of organic winter squash etc. that has already been cleaned, cooked and pureed for me. Plus, it will keep on the shelf until I need it so I can buy extra when they go on sale.

Furthermore, I have started adding the purees to the recipes or boxed mixes I already use. I added 1/2 cup of mixed vegetables to a batch of Pamela's gluten-free brownie mix tonight and it was delicious. There was no noticeable change in texture and we could not taste anything but rich chocolate.

Don't be afraid to experiment :)
10 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
174 of 195 people found the following review helpful By Lynn on October 13, 2007
Format: Hardcover-spiral
Well let me begin by saying that I am not a professional chef, nor I am an uber-fan of the "Seinfeld" show - so I could care less who the author is. I also had a feeling that anything that deals with food and children and not being 100% honest with kids in this "kid-centered" world we live in would push a few buttons. And it did! I am a married mom of two boys and I am also interested in better health for my family. I do believe in eating fruits and vegetables in their natural state but let's be honest: Who among us eats five servings a day? I saw Ms. Seinfeld on Oprah and thought to myself, Well I have beeing doing the puree thing myself so let's see what she has to say. How are thre recipes? Pretty good, as a matter of fact. Here is what I did to try some of the recipes out:
First, I plugged my Bob Seger CD and got the ball rolling. The Beatles work just as well, the decision is yours. Then I washed my hands, put on my "Lutheran Jello Power" apron and said to myself: "It's Go Time!" I own a Vita-Mix blender which double as a food processor. I own a rice cooker which can be used to stream veggies. If you do not own a food processor or a steamer, do not despair. You can bake a lot of the veggies or put a colander in a shallow pan of boiling water to steam them. You can always invest in a steamer and/or food processor if you want, later. The first recipe I tries was:
CHOCOLATE CHIP COOKIES: 5 star.They are delicious! The only tweaking I did to the recipe was I pureed the chickpeas before adding them to the batter. I also used brown sugar Splenda rather than regular brown sugar; when done you have a batch of cookies that have 1/2 cup of brown sugar plus protein in them!! There is no white sugar in this recipe and I also used whole wheat flour. Excellent!!
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews