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Decision Analysis for Management Judgment, 2nd Edition [Paperback]

Paul Goodwin (Author), George Wright (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

December 10, 1999 0471899038 978-0471899037 Second Edition
Decision Analysis for Management Judgment Second Edition In an increasingly complex world, decision analysis can play a major role in helping decision makers to gain a greater understanding of the problems they face; particularly as research has shown that the decision-making process can often go wrong. This book aims to make decision analysis accessible to managers and administrators in business and public sector organizations. Written in a user-friendly style and using practical examples, it shows how difficult decisions can be tackled in a structured way so that new insights emerge and a documented and defensible rationale for the decision is established. Extended and updated to include the latest ideas and techniques, new features of this edition include chapters on the analytic hierarchy process, decision framing, scenario planning and how unaided decision makers make decisions, while more exercises and discussion questions have been included at the end of most chapters. Decision Analysis for Management Judgment is an essentially practical book which draws together ideas from a variety of disciplines - including psychology, management science and statistics. Assuming little or no prior knowledge of these disciplines, it will help both practicing managers faced with the responsibility of making crucial decisions as well as students on management, business administration and decision analysis courses. "I found the book well organized, informative, and especially easy to read . I give the book my highest recommendation." Journal of the Operational Research Society "This is an excellent introductory text on decision analysis and the best I have seen . Goodwin and Wright have written a remarkably complete text. It is hard to find fault with this book." Interfaces "[This book] offers plenty of thought-provoking questions and inspiration for new ways of tackling decision problems. [It] makes for easy and interesting reading." Scandinavian Journal of Management "All in all, this book is well written,user friendly, and very informative. A very worthwhile book." Personnel Psychology

Editorial Reviews

From the Publisher

An introduction to decision analysis methods and their application in business management. Considers theoretical issues but focuses on practical management problems. The discussion integrates the quantitative and psychological aspects of decision making and covers problems involving multiple objectives, methods of group decision making, behavioral issues and probability. Offers discussion questions, exercises and references to applicable computer software. --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Decision Analysis for Management Judgment Second Edition In an increasingly complex world, decision analysis can play a major role in helping decision makers to gain a greater understanding of the problems they face; particularly as research has shown that the decision-making process can often go wrong. This book aims to make decision analysis accessible to managers and administrators in business and public sector organizations. Written in a user-friendly style and using practical examples, it shows how difficult decisions can be tackled in a structured way so that new insights emerge and a documented and defensible rationale for the decision is established. Extended and updated to include the latest ideas and techniques, new features of this edition include chapters on the analytic hierarchy process, decision framing, scenario planning and how unaided decision makers make decisions, while more exercises and discussion questions have been included at the end of most chapters. Decision Analysis for Management Judgment is an essentially practical book which draws together ideas from a variety of disciplines - including psychology, management science and statistics. Assuming little or no prior knowledge of these disciplines, it will help both practicing managers faced with the responsibility of making crucial decisions as well as students on management, business administration and decision analysis courses. "I found the book well organized, informative, and especially easy to read . I give the book my highest recommendation." Journal of the Operational Research Society "This is an excellent introductory text on decision analysis and the best I have seen . Goodwin and Wright have written a remarkably complete text. It is hard to find fault with this book." Interfaces "[This book] offers plenty of thought-provoking questions and inspiration for new ways of tackling decision problems. [It] makes for easy and interesting reading." Scandinavian Journal of Management "All in all, this book is well written,user friendly, and very informative. A very worthwhile book." Personnel Psychology

Product Details

  • Paperback: 468 pages
  • Publisher: Wiley; Second Edition edition (December 10, 1999)
  • Language: English
  • ISBN-10: 0471899038
  • ISBN-13: 978-0471899037
  • Product Dimensions: 9.5 x 6.6 x 1.1 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,413,745 in Books (See Top 100 in Books)

 

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Average Customer Review
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8 of 8 people found the following review helpful:
5.0 out of 5 stars A top-notch text, well designed, interesting; recommended., March 29, 1999
By A Customer
Draws together ideas from management science, statistics and psychology to present techniques and approaches to decision-making. Covers such topics as probability, utility, uncertainty, analytic hierarchy process, and simulation. The text explains the use of decision trees and influence diagrams. Chapters include discussion questions and references. Highly accessible and well designed text that makes an excellent introduction to this subject. Reviewed by Gerry Stern, founder, Stern & Associates, author of Stern's Sourcefinder The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and the Compensation and Benefits SourceFinder.
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8 of 8 people found the following review helpful:
5.0 out of 5 stars An excellent book-easy to read, comprehensive and up-to-date, August 19, 1998
By A Customer
This book is an excellent intoduction to decision analysis.Written in an easy-to read style, it covers a very wide range of topics, but never treats them superfically. Throughout the book the emphasis is on applications and the authors take a balanced view of the strengths and limitations of decision analysis as an aid to decsion making. The book is full of exercises and discussion questions and you can even obtain discounts on purchases of major decsion analysis software products if you buy it.
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2 of 9 people found the following review helpful:
5.0 out of 5 stars best bookonthe topic, April 12, 2000
By A Customer
This review is from: Decision Analysis for Management Judgment, 2nd Edition (Paperback)
Great book and the best I have read. Clear and thoughtful but just right for MBAs.I use it.

George Wright

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Inside This Book (learn more)
First Sentence:
Imagine that you are facing the following problem. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
swing from the worst, office location problem, expected monetary value criterion, mutual preference independence, decisions involving multiple objectives, high sales forecast, driving forces method, expected development time, mutual utility independence, behavioral aggregation, probability wheel, frame blindness, strategic inertia, multi attribute utility function, distance from customers, bootstrapping models, relative frequency approach, cognitive inertia, opinion revision, rollback method, decision tree representations, decision analysis techniques, medium sales, judgmental task, overrun time
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Carlisle Walk, Addison Square, New York, Cambridge University Press, Management Science, Gorton Square, Elton Street, Bilton Village, San Francisco, Monte Carlo, Denver Street, Journal of Behavioral Decision Making, Filton Village, Luxuria Hotel, Far East, Maxima Center, Acta Psychologica, Harvard Business Review, Overrun Cost, Red Beach, South Africa, United States, Decision Support Systems, Events New, Jones Wood
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