- Paperback: 304 pages
- Publisher: Fireside; Reprint edition (October 15, 1990)
- Language: English
- ISBN-10: 0671726099
- ISBN-13: 978-0671726096
- Product Dimensions: 8.4 x 5.5 x 0.8 inches
- Shipping Weight: 11.2 ounces
- Average Customer Review: 4.5 out of 5 stars See all reviews (19 customer reviews)
- Amazon Best Sellers Rank: #142,614 in Books (See Top 100 in Books)
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Decision Traps: The Ten Barriers to Decision-Making and How to Overcome Them Paperback – October 15, 1990
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Top Customer Reviews
I consulted this book because it was in two different bibliographies, one from my professor's notes, the other from Plous' book, "The Psychology of Judgment and Decision Making." What I didn't realize until after I had read this book was that it has been updated and reissued under a different name, "Winning Decisions : Getting It Right the First Time." If I were buying it again, I would order the newer version.
This is an excellent book that explains how managers, however experienced, can become complacent and forget major steps in decision making. It really helped me to understand decision making as a process in a better manner than what I had already learnt.
I think that everyone who makes any major decisions, in whatever capacity, should read this book.
It helped me to think better.
Sometimes there is a failure to draw a boundary line. There is the sunken cost fallacy, basing current and future changes in operation on past expenditures for equipment. One is influenced by reference points in the the problem frame. Some decisions make sense through several different frames. In such a case there can be certainty that the decision is a good one.
Good communicators align their communications with the listeners' frames. Virtually all people put too much trust in their own opinions. Most people favor data supporting current belief. Wrongly we associate confidence with competence. One should be a realist when making a decision and an optimist when implementing it. Rules of thumb and other decisionmaking shortcuts are called heuristics. The disadvantages of intuitive decisionmaking are more profound than people realize.
Members of groups may agree prematurely on wrong decisions. Groups may suffer from too much cohesiveness, harmony, pressure, insulation, and strong leadership. In group think people practice self-censorship, pressure others, give in to an illusion of invulnerability and erroneous stereotyping. Groups composed of people of mixed types of personality are useful--receptive versus focused and thinking versus feeling types.
The book is written in veritable outline form, presumably to get the attention of busy managers. It has a extensive notes supplementing the text giving a student of business and other fields an opportunity to pursue related lines of inquiry.
Taking the time, however, is not what I've been reading in much more recently published books like Malcolm Gladwell's "Blink: The Power of Thinking Without Thinking," which basically states that we need to tap into our inner wisdom, that storehouse of all the experience and observation we've accumulated over a lifetime (the longer the lifetime, presumably, the more wisdom stored), trust it, and make the "snap judgments" that actually hold up to often be our best decisions. Fascinating. Looking back on my own span of a lifetime, my best and worst decisions, I have to lean toward "Blink." That inner voice of wisdom does know. It is when I have ignored its red flags waving that I have made my worst decisions. And paid heavily for it.
That said, I tend to be cynical about any idea that leans too heavily one way or the other. Fads are based on swinging pendulums. The truth tends to be a balance of varied ideas and common ground, and in this, "Decision Traps" appeals to me. Russo and Schoemaker do not disparage the value of making the occasional off-the-cuff decision. There are those times that over thinking something, over analyzing, too much brain over heart (i.e.Read more ›
Most Recent Customer Reviews
Excelent. We all know what are the traps, but we keep repeating the mistakes over and over again. This books opens our eyes for us to avoid the traps.Published 8 months ago by A. Pereira
The author provides insights into 10 rules that impact poor decision making in this easy to read but very insightful book on cognitive approaches to decision making and how to... Read morePublished on February 1, 2014 by Edward J. Barton
A must read for anyone serious about understanding the process and psychology of decision making. I read this book two years back from a library. Read morePublished on November 9, 2011 by kalakaar
I read this book as part of a graduate course. We began the course with an evaluation of group decision-making. The results for all groups were poor to abysmal. Read morePublished on October 1, 2010 by Peter
I judge a good book by how it makes you question what you do. This one is a good book. As a sales leader you tend to fall into habits of evaluation (without questioning yourself)... Read morePublished on June 15, 2010 by Robert Kirk