'This book is a welcome and unquestionably significant contribution to the practice of decision analysis as well as to the research and teaching of its theory and application.' IEEE Transactions on Systems, Man and Cybernetics 'A highly recommended selection by two distinguished leaders in the field ...' Journal of the American Statistical Association 'What the authors have done is, I believe, precisely what they set out to do, and they do it very well indeed. Their primary goal was to redress the neglect of the general problem of utility assessment in complex decision situations that are formulated in the (subjective) expected utility or decision analysis mode, and to illustrate the usefulness of their approach across a broad spectrum of important decision problems. The mathematical developments that are included are there because they can be used to help people think about their preferences in complex situations and to assess their utility functions - if it comes to that - and not because they are pretty mathematics. The broad experience that Keeney and Raiffa have in applying the procedures they present in Decisions adds significantly both to the value of the book and to the conviction behind it.' Choice
This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe their thoughts and feelings in order to make the critically important trade-offs between incommensurable objectives.