This is the book that graphic designers have been waiting for. From the celebrated design team of Heller and Fili comes the first of Chronicle's Art Deco design books to be devoted exclusively to type. Garnered from vintage specimen sheets and type books as well as commercial design artifacts from all over the world, these alphabets illustrate how the artistic sensibility of the '20s and '30s extended to every facet of graphic design, including the typographer's art. Heller and Fili have brought together a breathtaking collection of wonderful typefaces that have lain hidden for decades to create an inspirational reference for designers and graphic artists everywhere.
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Editorial Reviews
Review
--Contract Design, May 1997
In Deco Type: Stylish Alphabets from the '20s and '30s, designers Steven Heller and Louise Fili have drawn up a lush anthology of typefaces in vintage specimen sheets and commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia and Eastern Europe as well as the United States, showing how far reaching Art Deco was. As the authors note, "Type defined the Art Deco exuberance of the twenties and thirties as much as cubistic fashions, streamline furniture, setback skyscrapers, and luxury ocean liners." Deco type was born of the need to be modern, and if its creators fell short of the goal, today's designers will still find them fascinating -- and useful.
About the Author
Steven Heller is the art director of the New York Times Book Review. He is the author of over ninety books on graphic design, popular art, and satiric art. He lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
Louise Fili is principal of Louise Fili Ltd., and the recipient of numerous design awards. She lives in New York City.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
4.0 out of 5 stars
An excellent adition to the Chronicle Art Deco series!,
By Nick Ralph (pfdsnr@pollyflame.nl) (Leiden, The Netherlands) - See all my reviews
This review is from: Deco Type: Stylish Alphabets from the '20s and '30s (Art Deco Design) (Paperback)
Deco Type is a wonderful record of typography from the 1920's and 30's.Although it deals with mainly european type it shows a fantastic range within 'the style' that will also be recognizable and enjoyable to the American collector or historian.Until now the most valuble and informative source on Deco type that I have been able to find, a beautifully presented and un-misable book in my collection!
1 of 1 people found the following review helpful:
4.0 out of 5 stars
An Excellent Resource...However,....,
By J. D Suggs (Atlanta, Georgia United States) - See all my reviews
This review is from: Deco Type: Stylish Alphabets from the '20s and '30s (Art Deco Design) (Paperback)
This is an excellent entry in the terrific Heller/Fili series on Deco graphics, but it isn't strictly a book of fonts. Like the other books ("German Modern", "French Modern", "British Modern", "Italian Art Deco"), it is a collection of striking graphic images from the period, this time with an emphasis on characteristic lettering styles. Relatively few of the fonts are shown in a complete and therefore usable form, so this book is more of an inspiration and a reference tool than a directly applicable source of type. But it's an inspiration for sure, and has been very helpful to me in my work, and it's also simply a visual pleasure.
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Inside This Book
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First Sentence:
Paris was the birthplace of moderne design, and so the wellspring of Deco type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specimen sheets, modern typography, type specimen New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Paris was the birthplace of moderne design, and so the wellspring of Deco type. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specimen sheets, modern typography, type specimen New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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