Customer Reviews

Deep Change: Discovering the Leader Within (US Business & Management Series)

5 star:		(20)
4 star:		(5)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

By chance rather than by choice, I read this book before reading others previously or subsequently written by Quinn. Deep Change provides an appropriate introduction to any one of them. I value his books so highly because they make substantial contributions to our understanding of HOW to achieve and then sustain meaningful change, both in our personal lives and in our organizations.

According to Quinn, "Incremental change is usually the result of a rational analysis and planning process. There is a desired goal with a specific set of steps for reaching it. Incremental change is usually limited in scope and often reversible. If the change does not work out, we can always return to the old way. Incremental change usually does not disrupt our past patterns -- it is an extension of the past. Most important, during incremental change, we feel we are in control." Does all this sound familiar? Has Quinn described accurately how change occurs within your organization?

Now consider a second brief excerpt: "This book explores a much more difficult change process, the process of deep change. Deep change differs from incremental change in that it requires new ways of thinking and behaving. It is change that is major in scope, discontinuous with the past and generally irreversible. The deep change effort distorts existing patterns of action and involves taking risks. Deep change means surrendering control." Decades ago, David Riesman made the helpful distinction between "inner-directed" and "other-directed" people. The same can also be said of organizations (communities of people) when determining the nature, extent, and location of control. Quinn believes that "one person can change the larger system or organization in which he or she exists." If I understand Quinn correctly, his central assertion is this: If and only if enough individuals achieve deep change individually can their shared organization then achieve deep change.

This is a very dangerous concept. Unlike incremental change, deep change poses a very serious threat to the status quo of an organization and, especially, to those who (you can be certain) will steadfastly defend it. There will also be perils for those who seek to achieve deep change in their individual lives. Cherished assumptions, premises, values, and beliefs will all be called into question and many of them will be found inadequate, if not false. As Quinn describes it, those undergoing deep change will feel as if they are "walking naked into the land of uncertainty." He acknowledges "This is usually a terrifying choice, often involving a 'dark night of the soul.'" In Riesman's view, that person becomes inner-directed. For Quinn, that person is "internally driven...more capable of leading under conditions of continuous change...more organic."

What is the alternative? Quinn's answer: "slow death." I am reminded of a relevant insight expressed by Ernest Becker in The Denial of Death. He acknowledges that no one can deny physical death but there is another death which anyone can deny: the death which occurs when we become wholly preoccupied with fulfilling others' expectations of us. A slow death indeed. If you wish to achieve deep change in your life, and are now involved in an organization which can only tolerate incremental change (if any change at all), I urge you to find another organization.

I have sifted through many works of many authors; notably Senge's Fifth Discipline and Dance of Change, Covey's 7 Habits, and John Kotter's Leading Change; each providing valuable gifts in my own journey toward leadership of change in the healthcare organization I work in. As a physician, I am naturally a bit skeptical of 'managerial speak' and recognize how the professional culture of medicine recoils at the invasion of our professional language by 'corporate-speak.'
The profound challenges and dilemmas faced by the healthcare industry at this moment kept my nose in these books, searching, searching, searching for ways to bring clarity to the chaos of a once stable and rewarding profession.
As I took on a new post as "Director of Patient Safety" I found myself wading through even murkier waters than I had found within the context of my profession.
And then I came upon this book.
Stories, parables, myths: a language that transcends all 'cultures'. Ahhhhhhhhh, such a refreshing, concise, simple and brilliant work!
Simple yet far from easy.
There is nothing easy about this work.
To change what is "out there" I must look inward and face my own myths, dragons, fears, and shortcomings.
The only way to change the world is to change myself.

I can already feel the change within myself. Remarkable, remarkable.

I recommend it unconditionally to any and all that feel trapped, frustrated, or impeded in any way in their life's journey.

Thank you Mr. Quinn.

Ghandi would be proud. This book if for all the bosses that rant and rave about how everyone else needs to change. The author of this book says that organizational change begins with the "man in the mirror," and that time is of the essence.

The book is easy to read, lots of white space for you to spit or cry when the author leads you down one more set of reasons why we must all take up profound personal change at some time in our life. If not, he argues, we face a slow psychological death. The author also helps us recognize that we're really laughing at ourselves when we read Dilbert in the morning funnies.

The author is a well-respected academic, which makes his message even more impressive (and he gives several examples of leading change in higher education). For those of you still yearning for the joys of graduate school, fear not, he doesn't miss the chance for some self-promotion of his prior research on organizational values. It adds some rigor to his ideas.

Generation Xers are not likely to find this book very helpful, it reaches out much more effectively to those 40-somethings still searching for a singular formula for life and leadership. Each chapter ends with 1-2 pages of self-reflective questions. There are 2 or 3 gut grabbers, but by and large you'll still need to keep your therapy appointment to figure out how to use Quinn's ideas in your daily life.

A wonderful by-product of reading this book is the chance to steal his wonderful quotes and pick up some new phrases (e.g., "getting lost with confidence"). He also describes several exercises that can be used (there's a great case study about a couple where only one person is a non-smoker) and he outlines an interesting leadership development program from the University of Michigan.

Overall, this book requires little investment and really gets you thinking. If your life as a successful leader isn't helping you be all the you can be, then put this one in your shopping cart!

I have wasted a ton of money on management books -- which are now gathering dust in the bookshelves. Most were written by academics who provide the most obvious answers to complex organizational issues.

Robert Quinn -- while an academic -- never leaves my desk at work. In Deep Change, Becoming a Master Manager and Diagnosing and Changing Organizational Culture, Quinn shows a deep understanding of organizational life and the fact that systems do not transform without our own individual transformation. But, he doesn't stop there. His work provides concrete tools to guide your individual transformation and your company's culture.

Outstanding work; pleasure to read! Thank you!

My job as an associate pastor in a large church has me coordinating a number of support groups. These groups include Divorce Recovery, Grief Support for Death of a Loved One, Alcohol and Drug Addictions, Weight Control, and more. I believe this book may hold some of the key to success in helping people move through change.

I also believe that Robert Quinn is correct when he maintains that people and organization have but two main choices...

1. Slow death, or 2. Deep change

Quinn maintains that today it is impossible to remain the same because everything around us is changing, and therefore we must change.

Early in his book, on page 6, he says, "It is now widely recognized that to remain competitive in today's global enviroment organizations must frequently make deep change. What is not so widely recognized is that organizational members must also make deep change."

He continues by saying, "...an organic organization is one that is responsive, acts quickly and in coordinated way, and can adjust and learn and grow." "...only organic individuals can create an organic organization."

This book offers great insights into change and cognitive mapping, and it offers great teaching stories, for example:

"Karl Weick tells a story about a military unit that was operating under difficult circumstances in the Alps during Word War II. The commanding officer had sent a reconnaissance squad to scout out the surrounding area. A day passed, and the squad had not returned. It was feared that it was lost. Three days later, to everyone's relief, the squad returned. It had become lost and very discouraged when one of the men remembered that he had a map in his pack. This discovery brought a surge of hope and renewed energy. The squad leader took the map and led the squad safely back. The story was recounted to the relieved commanding officer, who summoned the squad leader to his tent and commended him for his fine work. It was not until later that the commanding officer noticed the map and realized that it was not a map of the Alps at all but one of the Pyrenees.

"Weick points out that a good outcome can result from a flawed map. In this case, the map was a symbol that raised hope and energy. It allowed the squad leader to organize his men and get them to believe in a common strategy of action. The fact that the squad was again moving allowed the men to begin to calculate and think about where they were going. Even though their basic assumptions were wrong, the process of acting and calculating allowed them to learn and resolve their problem.

"Deep change works in a similar way. Once we have our sense of direction, we need to get organized, pack our gear, get motivated, and move on out. This process introduces new information and allows us to make choices and progress and grow our way forward. The process also transmits signals to others, and they are attracted by courage and motivation."

If you are interested in change, you must read this book.

In this wonderful book, Quinn challenges us to confront our own hypocrisy and make a choice between deep change or slow death -- that is to say between commitment or disengagement. It's actually not an easy choice to make. Most of us have taken the easy path and chosen not to speak out when w've known what needed to be changed. Or, we've run from a difficult work situation, leaving the problems behind for someone else to clean up, not admitting our part in the failure or taking responsibility for changing ourselves.

Quinn instructs us by modeling the behavior we need to follow. Particularly striking, for me, is his personal account of finding himself crying while writing a short story called "The Prophecy." This is a version of the story his mother had told him about his father, who, knowing that he was soon going to die, and seeing his newborn son for the first time, had said, "I think our boy is going to make his mark on the world."

Quinn explains that this true story about his father was etched in his consciousness and had great meaning for him. "In retelling the story I was retelling one of my core myths...I had always heard the story from the perspective of the woman. Now I was telling it from the point of view of a 38-year old man who was dying. The man was asking himself what his life had meant. There was no money, no house, no insurance policy, no signs of worldly success, no legacy to mark his passage."

"Years later, facing a midlife crisis, I was asking myself the very same questions about the meaning of my own life. Without even realizing it, I was trying to deal with the issues of impact and legacy," says Quinn, reflecting on the emotional impact of the story. "As all this become clear, I began to clarify what I wanted to do differently in my life. At work, for example, I took on a different perspective. I became more focused on my research. In my teaching and consulting, I became more caring yet more demanding. The resulting impact, in terms of outcome, was dramatic. I had a new perspective, and my life was changed. I became more empowered and more empowering."

This empowerment is demonstrated by Quinn's role in one intervention he made at one troubled company. In this intervention, Quinn conducted interviews, identified the core issues, and put his insights into writing, calling the resulting document the "Inner Voice of the Organization." This document was structured around eight questions and eight answers -- each answer describing a key issue facing the company and illustrated by a concrete example. Each of the eight issues had previously been "undiscussable," and each issue represented a weakness or need within the company. Quinn listed these issues as follows:

1. "The company is characterized by loyalty and considerable unused human potential
2. The organization must make deep change in order to become more viable and thus to be able to survive in a rapidly evolving world
3. The company is hampered by an unconscious conspiracy of silence and an inability to confront issues and identify needed adjustments
4. "Groupthink" is widespread, and models for constructive conflict are lacking
5. Certain key figures have favored individual good and self-interest over the collective good, and they have been reinforced
6. Everyone would like to believe that certain transparent issues are successfully kept secret. Individuals try to save face by pretending that no one knows what everyone knows--and the process works as long as no one listens to the organization's inner voice
7. A cohesive leadership team is lacking
8. The company has no clear, believable, and motivating vision"

Quinn sent the document to the CEO. He explained that it would be a useful tool to introduce at the outset of the program -- and proposed breaking the participants into five subgroups to discuss the five most important undiscussable issues honestly. He expected the CEO to reject the plan. Instead the CEO made a few factual corrections and agreed to it.

Most striking about this story, apart from the courage and honesty of the approach, is that it seems this identical list of eight issues could be applied to all companies, whether they're in trouble or not. It seems that the issues are universal, grounded in human nature, and that every company faces them to different degrees depending on their specific circumstances.

As Quinn puts it, there is often an "inner voice" in a company that everyone knows but dares not discuss. People know that if they do bring up these issues they will be marginalized and may be fired. It is a risky business to be a change agent, and Quinn does not underplay this. Speaking of one intervention at Ford, Quinn states that "Change means taking risks and facing the possibility of failure. Unfortunately, risk taking sometimes has a negative outcome...approximately 3 percent of participants reported being disciplined for taking initiative, and their anger was apparent. They told us, 'Your program is a fraud. The company doesn't want leaders; it wants conformists.'"

It doesn't take long for people in companies to learn that management cannot be trusted. In this light, it is amazing that around 12 percent in this same program at Ford were willing to engage in the riskiest form of change. The risk-takers were the people who reported higher scores on health, job satisfaction and personal relationships. Surprisingly, they were also usually the oldest participants. "We believe that they had reached a career plateau yet had maintained a positive outlook. They were loyal to Ford and eager to make a positive contribution. Their perception of the "risk-reward ratio" was different...They were willing to confront the pressures of conformity and pay the price of deep change."

So, even in the most jaded of organizations, there are always people able and willing to take a risk to improve the organization for themselves and others -- a finding which is as encouraging as it is surprising.

This is a compelling and useful book. It's written in a poetic way with a deep level of commitment and personal revelation. On the other hand, it's not for those looking for a quick fix. People who assume that the problem is with others and that they can be changed by instruction and coercion will not find it useful. Also, I found the exercises for reflection and discussion were valuable, but hard to use. What's needed, instead, I believe, is a daily practice regimen for personal reflection, and a more carefully designed, more usable set of exercises for use in management teams -- exercises that do not require all participants to have read the book.

However, these are minor criticisms. What differentiates this from the vast majority of other books by business school professors -- and what saves it from irrelevancy -- is the depth of the passion it conveys. Also, the real-life examples. Quinn epitomizes deep change.

If you are a change agent, or intend to become one you should read this book. It has the power to change your life. It could, in fact, be the only book you need. However, I think it will work best when read alongside others. I recommend starting with "Dance of Change," by Peter Senge and some of his colleagues from the Society for Organizational Learning. This will provide an additional perspective, including a wealth of examples of both successful and unsuccessful change efforts and a list of the key impediments to change, consolidating the message that many of the barriers to change are within ourselves.

If you read this book, you are sure to come away with a few ideas you can use or insights that will be of value. I, for one, will not easily forget that I do indeed need to make the choice every day between the slow death of apathy, and the deep change of personal growth. In the end -- hard as it may be -- the choice of reflection and deep change is the only one that makes sense.

Graham Lawes

This is one of perhaps four or five of the best books I own that deal with personal/business improvement and growth. It is obvious that Quinn has spent years developing his approach. His personal concern for helping organizations/businesses/individuals change is also evident. I would recommend this book to anyone interested in fresh ideas and clear thinking.

Organizations and people adapt to their environments and change, or they die or they merely exist.(become the walking dead in Quinn's words) However, there are times when something more than evolution is needed and that revolution is called "deep change". Quinn outlines why so many people in so many organizations see the need for change, but the leaders just talk or say, "I told them to change" and the followers wonder why nothing ever happens. Quinn offers explanations for why the change frequently does not take place and then gives examples of how it can and has happened in other places.
He gives us hope that perhaps things can change. In any case he helps us to learn to be the transformational leader, if we look inside and if we are willing to face the pain of change.
Another reviewer pans Quinn for concentrating on the pain of change, but I have seen few people change without pain of some sort motivating them and even fewer organizations. I am a life coach and therapist and helping people change is my business, but there usually is a motivator for the change and with most people and organizations it is pain of some sort.
This book, while not a difficult read causes thought and is therefore a great read. Highly recommended. Thank you Dr. Quinn for being real with us.

I had to read this book for my executive MBA program, and the class agreed that it was a very relevant and enlightening experience. I work for a large company that had a big merger pending, and I ordered copies for the senior managers that report to me. It is thought-provoking and helps one re-examine oneself with rich anectodes and vignettes that keep the book from descending into psycho-babble or abstract theory.

I highly recommend this book for anyone that is interested making difficult changes in their lives. The fact that Quinn addresses change in both a personal and professional environment makes this book a useful tool for self-enrichment or teams. There are thought-provoking discussion and/or self-reflection questions at the end of each chapter that allow the reader to take what the author has discussed and relate it to their own situation.