Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Prime Music Sweepstakes egg_2015 All-New Amazon Fire TV Luxury Beauty Gifts Under $50 Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $15 Off All-New Fire Kindle Voyage Cyber Monday Video Game Deals Outdoors Gift Guide on HTL
Deep Change: Discovering the Leader Within and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

  • List Price: $32.50
  • Save: $10.75 (33%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Gift-wrap available.
Deep Change: Discovering ... has been added to your Cart
Condition: Used: Acceptable
Comment: Moderate wear. Light interior markings. Binding is loose. This item ships from Amazon. Take advantage of free shipping for Prime members and Super Saver shipping!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Deep Change: Discovering the Leader Within (The Jossey-Bass Business & Management Series) Hardcover – August 14, 1996

56 customer reviews

See all 7 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$7.42 $0.55
Unknown Binding
"Please retry"

Deals in Books
$21.75 FREE Shipping on orders over $35. In Stock. Ships from and sold by Gift-wrap available.

Frequently Bought Together

  • Deep Change: Discovering the Leader Within (The Jossey-Bass Business & Management Series)
  • +
  • Managing Transitions: Making the Most of Change
  • +
  • Leading Change, With a New Preface by the Author
Total price: $50.06
Buy the selected items together

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more | Shop now

Editorial Reviews

From Library Journal

Business school professor Quinn (Univ. of Michigan; Master Manager, John Wiley, 1995), who believes that people can effect great change in large organizations by changing themselves, has written a self-help book similar to but less structured than Stephen R. Covey's Seven Habits of Highly Effective People (S. & S., 1989). In four sections, he defines "deep change," discusses the need for personal change, provides insights into the perceptions of an internally driven leader, and challenges the reader to develop a vision that includes the creation of excellence. Each chapter is followed by a set of questions that are to be used as springboards to personal and organizational change. His book reads easily, and the presentation is inspirational. Few self-help books aimed at developing an individual's leadership skills are available, recommending this for general readers where there is demand or interest.?S.C. Fair, Ohio Univ., Zanesville
Copyright 1996 Reed Business Information, Inc.


"Deep Change should be mandatory reading for every business leader seeking the strength, direction, energy, and inspiration to shape organizational transformation." -Thomas C. Jones, president, CIGNA Individual Insurance.

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Hardcover: 236 pages
  • Publisher: Jossey-Bass; 1st edition (August 14, 1996)
  • Language: English
  • ISBN-10: 0787902446
  • ISBN-13: 978-0787902445
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #89,832 in Books (See Top 100 in Books)

More About the Author

Robert E. Quinn is chair of the Department of Organizational Behavior and Human Resource Management at the University of Michigan School of Business. He is coauthor of Becoming a Master Manager (1990).

Customer Reviews

Most Helpful Customer Reviews

67 of 68 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on November 22, 2000
Format: Hardcover
By chance rather than by choice, I read this book before reading others previously or subsequently written by Quinn. Deep Change provides an appropriate introduction to any one of them. I value his books so highly because they make substantial contributions to our understanding of HOW to achieve and then sustain meaningful change, both in our personal lives and in our organizations.

According to Quinn, "Incremental change is usually the result of a rational analysis and planning process. There is a desired goal with a specific set of steps for reaching it. Incremental change is usually limited in scope and often reversible. If the change does not work out, we can always return to the old way. Incremental change usually does not disrupt our past patterns -- it is an extension of the past. Most important, during incremental change, we feel we are in control." Does all this sound familiar? Has Quinn described accurately how change occurs within your organization?

Now consider a second brief excerpt: "This book explores a much more difficult change process, the process of deep change. Deep change differs from incremental change in that it requires new ways of thinking and behaving. It is change that is major in scope, discontinuous with the past and generally irreversible. The deep change effort distorts existing patterns of action and involves taking risks. Deep change means surrendering control." Decades ago, David Riesman made the helpful distinction between "inner-directed" and "other-directed" people. The same can also be said of organizations (communities of people) when determining the nature, extent, and location of control. Quinn believes that "one person can change the larger system or organization in which he or she exists.
Read more ›
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
59 of 61 people found the following review helpful By J. Fish on August 30, 2001
Format: Hardcover
I have sifted through many works of many authors; notably Senge's Fifth Discipline and Dance of Change, Covey's 7 Habits, and John Kotter's Leading Change; each providing valuable gifts in my own journey toward leadership of change in the healthcare organization I work in. As a physician, I am naturally a bit skeptical of 'managerial speak' and recognize how the professional culture of medicine recoils at the invasion of our professional language by 'corporate-speak.'
The profound challenges and dilemmas faced by the healthcare industry at this moment kept my nose in these books, searching, searching, searching for ways to bring clarity to the chaos of a once stable and rewarding profession.
As I took on a new post as "Director of Patient Safety" I found myself wading through even murkier waters than I had found within the context of my profession.
And then I came upon this book.
Stories, parables, myths: a language that transcends all 'cultures'. Ahhhhhhhhh, such a refreshing, concise, simple and brilliant work!
Simple yet far from easy.
There is nothing easy about this work.
To change what is "out there" I must look inward and face my own myths, dragons, fears, and shortcomings.
The only way to change the world is to change myself.
I can already feel the change within myself. Remarkable, remarkable.
I recommend it unconditionally to any and all that feel trapped, frustrated, or impeded in any way in their life's journey.
Thank you Mr. Quinn.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
44 of 47 people found the following review helpful By A Customer on September 6, 1997
Format: Hardcover
Ghandi would be proud. This book if for all the bosses that rant and rave about how everyone else needs to change. The author of this book says that organizational change begins with the "man in the mirror," and that time is of the essence.

The book is easy to read, lots of white space for you to spit or cry when the author leads you down one more set of reasons why we must all take up profound personal change at some time in our life. If not, he argues, we face a slow psychological death. The author also helps us recognize that we're really laughing at ourselves when we read Dilbert in the morning funnies.

The author is a well-respected academic, which makes his message even more impressive (and he gives several examples of leading change in higher education). For those of you still yearning for the joys of graduate school, fear not, he doesn't miss the chance for some self-promotion of his prior research on organizational values. It adds some rigor to his ideas.

Generation Xers are not likely to find this book very helpful, it reaches out much more effectively to those 40-somethings still searching for a singular formula for life and leadership. Each chapter ends with 1-2 pages of self-reflective questions. There are 2 or 3 gut grabbers, but by and large you'll still need to keep your therapy appointment to figure out how to use Quinn's ideas in your daily life.

A wonderful by-product of reading this book is the chance to steal his wonderful quotes and pick up some new phrases (e.g., "getting lost with confidence").
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Deep Change: Discovering the Leader Within (The Jossey-Bass Business & Management Series)
This item: Deep Change: Discovering the Leader Within (The Jossey-Bass Business & Management Series)
Price: $21.75
Ships from and sold by

Want to discover more products? Check out these pages to see more: smoky mountains, r a quinn, becoming a master manager, diagnosing and changing organizational culture