Industrial-Sized Deals TextBTS15 Shop Men's Hightops Learn more nav_sap_plcc_6M_fly_beacon David Ramirez $5 Off Fire TV Stick Subscribe & Save Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Deal of the Day
In Defense of Negativity: Attack Ads in Presidential Camp... and over one million other books are available for Amazon Kindle. Learn more

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

4 customer reviews
ISBN-13: 978-0226284996
ISBN-10: 0226284999
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
$5.79
Buy new
$27.49
More Buying Choices
32 New from $15.50 31 Used from $5.79 2 Collectible from $20.48
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Rent Textbooks
$27.49 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion) + The Party Decides: Presidential Nominations Before and After Reform (Chicago Studies in American Politics)
Price for both: $47.21

Buy the selected items together

Editorial Reviews

Review

"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political journalists, and political junkies of all sorts." - Ann Crigler, University of Southern California"

About the Author

John G. Geer is professor of political science at Vanderbilt University and the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.

NO_CONTENT_IN_FEATURE


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Series: Studies in Communication, Media, and Public Opinion
  • Paperback: 218 pages
  • Publisher: University Of Chicago Press (April 1, 2006)
  • Language: English
  • ISBN-10: 0226284999
  • ISBN-13: 978-0226284996
  • Product Dimensions: 6 x 0.8 x 9 inches
  • Shipping Weight: 13.9 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #266,100 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
100%
4 star
0%
3 star
0%
2 star
0%
1 star
0%
See all 4 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Phillip J. Ardoin on September 24, 2008
Format: Paperback
This is a wonderful book which directly challenges conventional wisdom regarding negative ads. Geer convincingly argues negative advertising is good for democracy. He notes negative ads are more likely to address important issue differences between candidates and provide supporting evidence. Positive ads are mostly fluff, do not address issues, and do not provide any supporting evidence regarding the candidates claims. He ultimately compares negative ads to eating spinach. We don't like it, but it is good for us. This is a great book for upper division or graduate courses on campaigns or the Presidency.

Dr. Phillip Ardoin
Dept of Govt and Justice Studies
Appalachian State University
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
While we all seem to be so eager to condemn negative advertising, In Defense of Negativity provides the accurate research which clearly demonstrates how much we pay attention to it and remember it's content more than other types of advertising. Moreover, the author provides the theory and evidence which demonstrate that it actually provides a authentic dialogue about the issues and candidates. While a little bit more an academic than a casual read, it provides vital information and understanding of the content of current campaign advertising and it's impact on us all. A must read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By your boss on October 13, 2014
Format: Paperback
Very interesting read. Many Americans complain about all of the negative political ads in our media. The truth is, the average American is not interested in a politician's accomplishments, or fiscal plan - they want scandals! Entertainment! Something to gossip about!
It is for this reason that negative "attack" ads are the most effective means of reaching a political consumer.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 4 people found the following review helpful By LuvPolitics on May 15, 2008
Format: Paperback
This book is a very interesting read. Geer writes very well and has done very thorough research to back his assertions. This book looks at why attack ads can be helpful because they push your opponent to speak to the issue he is being attacked on.

Very relevant with the Primaries winding down and the 2008 general election coming up soon.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
This item: In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
Price: $27.49
Ships from and sold by Amazon.com