Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool. Peter N. Tan, Senior Vice President, Hambrecht & Quist Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for. The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives. If you want people to part with their cash, you need a business plan that has substance. In this highly regarded book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise. The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. The Definitive Business Series. Your fast-track to business success.
FREE Two-Day Shipping for students on millions of items. Learn more |
| ||||||||||||
 Sell Back Your Copy for $4.08
Whether you buy it used on Amazon for $13.72 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $4.08.
Used Price$13.72
Trade-in Price$4.08
Price after
Trade-in$9.64 |
|
There is a newer edition of this item:
|
Book Description
Frequently Bought Together
Editorial Reviews
Review
Praise for The Definitive Business Plan: "Truly a practical guide to better business planning. The book is friendly and easy to read. An indispensable corporate tool." - Peter N. Tan, Senior Vice President, Hambrecht & Quist "If this book had been available 30 years ago, life would have been a lot easier." - Mike Brooke, Entrepreneur and Private Venture Capitalist "This is the most user-friendly book covering the business planning process that I have seen"- Reginald May, formerly Deputy Chief Executive, Access Credit Card Company, Vice President, American Express Distribution Strategy ESG and Chairman 4M+ Associates Ltd "A comprehensive, clear and rigorous framework. Invaluable for both practitioners and MBA students alike. This is the guide to business planning in rapidly changing times." - Lakis C. Kaounides, Director, MBA in the Management Technology and Electronic Business, City University Business School, London
--This text refers to an alternate
Paperback
edition.
From the Back Cover
“Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool.”
Peter N. Tan, Senior Vice President, Hambrecht & Quist
“Richard Stutely’s Definitive Business Plan provides the missing link between entrepreneurs and venture capitalists: essential reading for those who need to bridge the knowledge gap. If this book had been available 30 years ago, life would have been a lot easier.”
Mike Brooke, Entrepreneur and Private Venture Capitalist
“Richard Stutely’s clear, no-nonsense writing style and his mastery of the subject, make this a very valuable book indeed. The relation of the material to non-profit organizations has definitely helped me in my role at the Chamber.”
Martin F. Brecknock, Director, Canadian Chamber of Commerce of the Philippines
Make sure your business plan is a winner.
The challenge of preparing and presenting intelligent business plans is one of the few that faces both entrepreneur and executive alike. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information that the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this international bestseller explains how to tailor a plan for specific readerships and to meet specific objectives. It helps focus your attention on strategic planning as well as on operational controls.
If you want people to part with their cash, you need a business plan that has the substance to stand up to close examination without falling over. In this highly regarded and comprehensive book, Richard Stutely will help you make sure your plan is robust enough to start, run or revitalise any business enterprise.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Believe me, this IS the definitive business plan book...,
By Claudia Romo Morillo (Mexico City, Distrito Federal Mexico) - See all my reviews
This review is from: The Definitive Business Plan: The Fast-track to Intelligent Business Planning for Executives and Entrepreneurs (Paperback)
Here you have a man named Richard Stutely who was the Minister of Finance in UK, and has worked in their Stock Market Board, first rate banks and schools. He is also a very prolific writer for The Economist. What would you expect of a book from him?. Well, he writes in a very simple, easy to read manner. But almost in every sentence and thought one can see, feel, understand and then apply years of top management wisdom. I consider myself an expert on this subject, I live from it, I teach and I am also a consultant. I've read thousands of ideas and walked through many best practices myself. But this IS the book. Why? 1- It is honest 2- It teaches you to know yourself first, then where you want to go, then to know the world around you, make a strategy and finnaly how to present your way towards profits managing the risks 3- Then he shows you a very simple and important lesson; how to get your plan approved 4- And finnaly, how to avoid putting the plan in a shelve and instead how to use it for every day operations guidance 5- A book for all- no previous knowledge required 6- You can use all the chapters or costumize it for yourself 7- It is the backbone of all the other guides and software do-it-yourself in one minute type If you want to DO IT and also UNDERSTAND what you are doing read this 300 pages beauty. (you'll made yourself and the world business community a big favor)...
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Absolutely Brilliant,
This review is from: The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs (Paperback)
Written for serious professionals, and assumes a modicum of intelligence, out of all the books claiming to assist in designing a business plan, this is the only one that actually comes close to anything serious. Have a look at the sample pages to see what I mean.
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Very informative and also more internationally oriented,
This review is from: The Definitive Business Plan: The fast-track to intelligent business planning for executives and entrepreneurs (Paperback)
I find this book way superior to many other books on the subject. At the same time, it approaches business plans with small boxed anecdotes and an easy-going attitude (alla "...for dummies" but a far better level). Also differences between British and U.S. accounting terms are explained, giving the book a touch of international reach. At all times you have the feeling of being in company with a very talented and experienced author.
Share your thoughts with other customers: Create your own review
|
|
What Other Items Do Customers Buy After Viewing This Item?
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
