First, if you look at the pictures you'll notice that they are digital manipulations of the same photo... (unfortunately didn't pay attention to this until afterwards...)
Second, I became speculative after noticing that almost all the review are 5 stars...
Third, the product itself is marketed the same exact way under different names by multiple providers and since I bought it all I have noticed is that my gums hurt.
Finally, I don't think this kind of treatment is the best option. Would recommend pursuing something else.