From Publishers Weekly
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This is a fascinating book and very well written.
Once considered lavish and extravagant, we now see what luxury brands have done to diminish the quality and service of these high end stores and at great cost.
This book will help you understand the difference between marketed perceived luxury and true luxury.
If you're a fan of fashion and have always been curious about the fashion industry then I recommend this book. Read morePublished 17 days ago by PRS
An enjoyable, intelligent book for fashion lovers. If you are interested in the story of fashion, business to art, this book is a good read.Published 1 month ago by Annalisa Panizzon
This is a great summary of the arc of luxury, from the height of luxury during the 1800's and the French kings, through the mid-1900's in the United States, and now looking toward... Read morePublished 1 month ago by **Rob**
This ia the story of couture versus mass merchandising. It explores a bygone era and why we are no longer buying real, valuable goods.Published 1 month ago by Mona A. Schane
I love this book! I've given it to sooo many friends, and so on... Open your eyes people!!!Published 1 month ago by Daniel R. Alaniz
Highly Recommended for anyone interested in brands and branding. Very well written. The author provides great examples of the 'pretend' luxury items, versus the true luxury items. Read morePublished 2 months ago by Middlebay
Why luxury items no longer have the same panache they once did. The companies did it to themselves.Published 2 months ago by Beach jewelz