This is a fascinating book and very well written.
Once considered lavish and extravagant, we now see what luxury brands have done to diminish the quality and service of these high end stores and at great cost.
This book will help you understand the difference between marketed perceived luxury and true luxury.
Highly Recommended for anyone interested in brands and branding. Very well written. The author provides great examples of the 'pretend' luxury items, versus the true luxury items. Read morePublished 12 hours ago by Middlebay
Why luxury items no longer have the same panache they once did. The companies did it to themselves.Published 2 days ago by Beach jewelz
As a fashion writer myself, and having had the good fortune to meet Thomas and listen to her lecture when this book was released, I can honestly say this is a vital addition to the... Read morePublished 1 month ago by stephanie stewart
Great book, loved reading it. Good condition, shipped on time.Published 2 months ago by Jacob Beebe
I'm no fashionista, but I still found this book offered a fascinating new perspective on the genesis of contemporary consumer culture.Published 5 months ago by Scott
A MUST READ for anyone and everyone. I constantly find myself recommending this book to everyone I know. Read morePublished 6 months ago by Chocaholic
I always wondered how those Italian artisans made all those "designer" hand bags that seem to be EVERYWHERE. Seriously. Read morePublished 7 months ago by Ellen C.