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Demographics: A Guide to Methods and Data Sources for Media, Business, and Government
 
 
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Demographics: A Guide to Methods and Data Sources for Media, Business, and Government [Paperback]

Steve H. Murdock (Author), Chris Kelley (Author), Jeffrey Jordan (Author)

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Book Description

1594511780 978-1594511783 January 2006
Demographics has become a critical dimension of the work of many journalists, business professionals, and government analysts and managers. Yet those who are not professional demographers often find locating and effectively using demographics difficult.

Written by leading authorities, Demographics: A Guide provides a single-volume resource that is readily understandable by everyone. It describes and demonstrates how students and working professionals can obtain, use, and communicate demographic information effectively. Consisting of ten chapters organized into four sections on basic demographic concepts, definitions and methods, this book includes sources of demographic and economic data as well as explanations and examples of how to effectively and accurately use them.

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Editorial Reviews

About the Author

Steve H. Murdock is Lutcher Brown Distinguished Chair in Management Science and Statistics at the University of Texas, San Antonio. He is State Demographer of Texas and Director of the Texas State Data Center.

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More About the Author

Chris Kelley is a writer who spent 27 years at The Dallas Morning News, where he won many national journalism awards as a reporter. He completed his journalism career as editor of the newspaper's award-winning website, DallasNews.com. He has written one memoir, I was a stranger, hope for a hidden world (Brown Books, 2008) and has ghosted a second memoir, Lonesome Pine (Lulu, 2008). He is a contributing author to Demographics: A Guide to Methods and Data Sources for Media, Business and Government (Paradigm Publishers, 2006). He likes classical musical, onion rings and running.

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Inside This Book (learn more)
First Sentence:
This is a volume dedicated to helping readers learn how to locate and effectively use demographic and related data. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Census Bureau, United States, Bureau of the Census, State Data Center, Bureau of Labor Statistics, Gini Coefficient, Index of Dissimilarity, Census of Agriculture, Current Population Survey, Department of Agriculture, Department of Commerce, Lorenz Curve, Department of Labor, Federal Reserve System, American Demographics, Adobe Acrobat, East Texas, Population Reference Bureau
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