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10 of 11 people found the following review helpful:
5.0 out of 5 stars A Valuable book on Advertising Design, January 8, 2000
By A Customer
The book is devoted to the design aspect of Advertsing.

A very informative book, which contains sections on layout, art, production, broadcast advertising, et cetera.

One of the first advertising books I ever read and I still return to it from time to time.

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Design Of Advertising (Paper Version)
Design Of Advertising (Paper Version) by Roy Paul Nelson (Paperback - September 1, 1996)
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