The E-Book contains 69 awarded designs in 24 design competition categories organized by A’ Design Award & Competitions. Winner Designs of 2010 – 2011 competition period together with design descriptions and photos from the A’ Design Award Gala Night and Exhibition is included. In a world where there are millions of products and designs launch each year, the award was born out of the desire to underline the best designs and well-designed products. The mission of the A' Award and Competition is to provide a fair, ethical and competitive platform for companies, designers and innovators from all fields with different experience levels, different disciplines and market focus to compete on, while providing them a global audience to showcase their success and talents to. The A' Award and Competition aims to act as blender; to bring together designers, companies and the press.