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Design Basics Index Flexibound – December 3, 2004
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More About the Author
Krause's latest books are Lessons in Typography, Visual Design and Color For Designers--all published by New Riders. These books are each part of New Rider's Creative Core series.
When Jim Krause isn't working on books, he can usually be found racing his motorcycle, riding a bicycle, hiking, reading, enjoying a really good cup of espresso, or looking at birds through a pair of binoculars.
Top Customer Reviews
The book has many exploratory exercises or practice projects for the designer. Throughout it, Krause shows layouts produced using a basic set of photographic, header and body copy elements. He walks us through what works from these finished layouts, and what doesn't, and why. Design books usually show you the single way a piece saw print. This book's mock layouts suggest the multiplicity of ways components A, B, C and D could have been combined; there are, helpfully, more "don't" examples here than "do's". Krause also shows subtle ways to create flow in a layout, the creation of good relationships between objects on a page, and the things that can creep into work and sabotage it by working at cross purposes to clarity and unity.
Design Basics Index could function well as a supplemental book for those in a graphic design program. I have many years of design behind me, and I like to keep the book close by as a touchstone or a pocket source of friendly little reminders. As a resource, it manages to make some design bells go off for me most times I pick it up. That's the best endorsement I can give the book.
If you are a design master, or an avowed design martian, and feel convinced you can't learn anything from a book of this sort, you are probably right. To each his/her own. But for me, it fills a small niche very neatly.
The pliable plastic cover is thicker than expected and, subsequently, super durable (and waterproof to boot!); and the books slim profile allows it to easily survive trips in suitcases, cargo pockets, or even the sands of Iraq!
The pages are filled with amazing tips and exercises, which can be used personally or, in my case, to teach my troops new skills.
I use it for inspiration and as a "why and wherefore" for my design decisions.
One of the best design books I own, apart from its great on-the-go transportability!
Krause's book includes lots of tutorial material, accompanied with relevant illustrations. Furthermore, he breaks down his book into three main headings: components, composition, and concept.
Starting with composition, his book immediately provides the reader with insider knowledge on elements such as placement, unequal spacing, grouping, and much more. To a novice such as myself, the notion that perfect centering and equal spacing are not commonly the ideal was quite unusual to comprehend but, at the same time, gripping. The pages of the book are filled with such detailed and surprising accounts of what works and what doesn't work in design that a reading of the book must surely be equivalent to enrolling in a certificate course on design.
Next, the section on components provides excellent input for anyone wanting to make stunning logos, beautiful typographic headings, subtle borders, and much more. I recently bought an expensive hard cover book on branding that doesn't give the actual logo design insight that Krause so aptly provides.
Lastly, the section on concepts drives home topics such as conveyance, mood, theme, emotion, and much more. I enjoyed his advice on ensuring that every element in a design should project the intended theme or message.Read more ›
Most Recent Customer Reviews
Beautiful print, helpful information, absolutely perfect color and paper. Was not disappointed.Published 2 months ago by Minhinzaghi
Some great information and techniques but the examples used seem very last century and out of style you know what I mean? like very 1998. Read morePublished 5 months ago by TOTO
This book is great for any visual design. It is a great reworded you'll want on your shelf even after you've graduated. Read morePublished 8 months ago by Donnie
This is a solid primer. In fact so solid that upon showing it to my design professor/good friend, he decided to place it in his curriculum. Read morePublished 8 months ago by MedsReX