Design Basics Index (Index Series) [Flexibound]

Jim Krause (Author)

Book Description

Publication Date: December 3, 2004 | Series: Index Series

Master the 3 C's of Head-Turning Design!

Cover your basics with the book that covers everything from typography and color to layout and business issues! Jim Krause, author of the popular Index series, guides you through the understanding and practice of the three elements every successful visual design must have:

Components: Learn how to get the most out of the photos, illustrations, icons, typography, linework, decoration, borders and backgrounds you use within your design.

Composition: Practice combining the components of a design in a visually appealing way by using the principles of placement, grouping, alignment, flow and spacing to create a pleasing, cohesive design.

Concept: Utilize the intangible elements of theme, connotation and style to present and deliver your message in a way that will wow your clients every time.

Whether you're a new, mid-level or experienced designer who is brainstorming ideas or finalizing your presentation, this handy-to-use, take-it-with-you book will instruct and inspire you to new heights of creativity.

Editorial Reviews

About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.

Product Details

• Flexibound: 360 pages
• Publisher: HOW Books; 1 edition (December 3, 2004)
• Language: English
• ISBN-10: 1581805012
• ISBN-13: 978-1581805017
• Product Dimensions: 4.7 x 1.1 x 8.1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (48 customer reviews)
• Amazon Best Sellers Rank: #120,527 in Books (See Top 100 in Books)

More About the Author

Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Kodak, Cingular Wireless, Washington Apples, Bell Helicopter, Levi Strauss, Paccar/Kenworth, Northern Trust and Seattle Public Schools. Jim Krause has written over a dozen books on design, digital photography and creativity. His books are widely popular, are on sale around the world and several have been translated into multiple languages.

Most Helpful Customer Reviews

58 of 58 people found the following review helpful

5.0 out of 5 stars May be worthwhile for your library. January 16, 2005

By Iconophoric

Format:Flexibound

Experienced designer Jim Krause knows his stuff, and Basic Design Index is far and away the best of his 'Index' books for this publisher. This installment isn't a book that will win awards-- or second looks, even-- for flourishing a lot of trendy styling. There are some great books out there if that's what you are looking for, but this isn't one of them. As the name says, it's about basics, or a classic, professional, practical approach.

The book has many exploratory exercises or practice projects for the designer. Throughout it, Krause shows layouts produced using a basic set of photographic, header and body copy elements. He walks us through what works from these finished layouts, and what doesn't, and why. Design books usually show you the single way a piece saw print. This book's mock layouts suggest the multiplicity of ways components A, B, C and D could have been combined; there are, helpfully, more "don't" examples here than "do's". Krause also shows subtle ways to create flow in a layout, the creation of good relationships between objects on a page, and the things that can creep into work and sabotage it by working at cross purposes to clarity and unity.

Design Basics Index could function well as a supplemental book for those in a graphic design program. I have many years of design behind me, and I like to keep the book close by as a touchstone or a pocket source of friendly little reminders. As a resource, it manages to make some design bells go off for me most times I pick it up. That's the best endorsement I can give the book.

If you are a design master, or an avowed design martian, and feel convinced you can't learn anything from a book of this sort, you are probably right. To each his/her own. But for me, it fills a small niche very neatly.

31 of 31 people found the following review helpful

5.0 out of 5 stars A very solid 5 stars February 7, 2005

By Michael J.

Format:Flexibound

A beautiful, practical book--full of passion and inspriration. I love design, and have practiced and taught it for a long time. I have several books that cover parts of what I think is important about design, but this is the first that seems to cover everything under one roof--and in a way that is both elegant and up-to-date, far-reaching and concise. The author does not make many (if any) proclamations or "rules" about design--he seems more interested in describing parameters and then encouraging the reader to find their own visual voice. (He also seems more interested in teaching design than showing off--a rare thing amount current how-to books.) But the best thing about this book, the thing that really sets it apart, is the section on concepts near the end. Experienced designers all know that Concept is King, and yet how many basic design books even talk about the subtleties of theme and concept? Very few! In this book, concept is addressed quite elegantly, quite beautifully and in plain, approachable language. I wish that I could give every new designer a copy of this book (along with Idea Index and Color Index--I keep a copy of each on my desktop).

12 of 13 people found the following review helpful

5.0 out of 5 stars Comprehensive, durable, enjoyable March 16, 2006

By Joshua Salmons

Format:Flexibound

I am a military journalist, deployed to Iraq. I also have the privilege of designing a unit publication. This book is a wonderful survey of design for all levels -- whether it serves as a refresher for veterans, or a basis for beginners.

The pliable plastic cover is thicker than expected and, subsequently, super durable (and waterproof to boot!); and the books slim profile allows it to easily survive trips in suitcases, cargo pockets, or even the sands of Iraq!

The pages are filled with amazing tips and exercises, which can be used personally or, in my case, to teach my troops new skills.

I use it for inspiration and as a "why and wherefore" for my design decisions.

One of the best design books I own, apart from its great on-the-go transportability!