Design Basics: Ideas and Inspiration for Working with Layout, Type, and Color in Graphic Design [Paperback]

Joyce Rutter Kaye (Editor)

Book Description

Publication Date: April 2002 | Series: Graphic Idea Resource

The Graphic Idea Resource series presents creative and innovative design in an affordable format. Books in this series present inspiring, contemporary projects - and explore particular aspects of graphic design. With examples of work ranging from brochures to packaging, to self-promotion, this series is a sure source of inspiration for all graphic designers. In Graphic Idea Resource: Design Basics the reader will be presented with the inner workings of graphic design while the focus is on layout, type and color.

Editorial Reviews

About the Author

Joyce Rutter Kaye is managing editor of U&Ic, the quarterly international journal of typography and graphic design published by International Typeface Corporation (ITC). Before joining ITC in May 1991, Kaye was a writer and editor for Advertising Age's monthly magazine, Creativity. Kaye is author of Print Casebooks 10: The Best in Advertising (RC Publications), and contributes regularly to Print and other graphic design publications.

Product Details

• Paperback: 272 pages
• Publisher: Rockport Publishers (April 2002)
• Language: English
• ISBN-10: 1564968545
• ISBN-13: 978-1564968548
• Product Dimensions: 11 x 8.5 x 0.8 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,547,572 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

2.0 out of 5 stars Coffee Table Book, January 24, 2003

By A Customer

This review is from: Design Basics: Ideas and Inspiration for Working with Layout, Type, and Color in Graphic Design (Paperback)

This book is supposed to explain "what makes a design's layout compelling" (it doesn't), show "myriad ways type can be used" (definitely not, most of the time the author doesn't even tell you what type face is being used), and demonstrate how to use "color to get the message across" (yes, there are some nice examples here but no CMYK or RGB color guide).

More often than not, this book resembles a coffee table book-- nice images, little information, weak analysis, and nothing noteworthy to learn. Basically, you buy this book to just flip, flip, flip, and then you are done with it. Still, it has a couple of nice images to look at, and maybe give you an idea or two, so it gets 2 stars. But don't buy it if you are seeking inspiration or if you want to learn to design.