Amazon.com: Design in Business: Strategic Innovation Through Design (9780273643746): J. R. Bessant, Margaret Bruce: Books

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Design in Business: Strategic Innovation Through Design [Paperback]

J. R. Bessant (Author), Margaret Bruce (Author)

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Book Description

Publication Date: January 10, 2002 | ISBN-10: 0273643746 | ISBN-13: 978-0273643746

This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed.

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Product Details

Paperback: 287 pages
Publisher: Financal Times Management (January 10, 2002)
Language: English
ISBN-10: 0273643746
ISBN-13: 978-0273643746
Product Dimensions: 9.5 x 7.3 x 0.7 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #2,054,703 in Books (See Top 100 in Books)

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More About the Author

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